Brightstar Lottery: A New Era for Global Lottery Operations
Brightstar Lottery Emerges as a Global Leader
International Game Technology PLC (NYSE: IGT) is evolving, announcing its global lottery organization will now operate under the brand name, Brightstar Lottery. This marks a significant shift as the company prepares to focus solely on lottery operations, enhancing the excitement and engagement of players worldwide.
Transition to Brightstar Lottery
With the completion of the sale of IGT's Gaming and Digital business expected soon, Brightstar is set to emerge as a premier company dedicated solely to lotteries. This change aims to make a substantial impact in the lottery sector, offering innovative solutions and heightened player experiences.
A Vision for the Future
The new identity of Brightstar conveys a forward-thinking approach, characterized by creativity and leadership in the lottery industry. Brightstar aims to serve customers and players alike, delivering modernized solutions that keep pace with the dynamic gaming landscape.
Expert Leadership Speaks Out
Vince Sadusky, the CEO of Brightstar, highlights the organization's nearly 50-year legacy of reliability and innovation. He expressed enthusiasm about launching Brightstar while maintaining a focus on helping lottery customers thrive in a rapidly changing digital environment. Marco Sala, Executive Chair, added that the company is committed to fostering responsible growth and supporting community initiatives across its diverse operations.
Commitment to Innovation and Growth
As Brightstar Lottery, the company aims to leverage its extensive experience in the market to offer unparalleled player experiences. This includes becoming a leading lottery operator, technology provider, and service expert in the industry. Brightstar is determined to modernize its technology while incorporating innovative practices into all aspects of its service delivery.
Global Reach and Partnerships
Brightstar's operations span across six continents, supporting nearly 90 lottery customers. The company's technology services are employed by a significant number of lottery jurisdictions in the U.S. and cater to several of the largest lotteries globally. This extensive reach showcases Brightstar's capability to fulfill the needs of diverse markets while adhering to the highest service standards.
Continuing an Established Legacy
With a passionate workforce of around 6,000 employees, Brightstar aims to stay at the forefront of the lottery sector. The company's commitment to integrity and responsibility ensures its position as a trusted partner to governments and regulators worldwide.
Upcoming Changes and Continuity
Following the expected closure of the sale, International Game Technology PLC will retain its legal identity during the transition period. However, it is anticipated that Brightstar Lottery will initiate trading under the new ticker symbol BRSL afterward, signifying a fresh start while continuing to uphold the legacy of IGT.
Frequently Asked Questions
1. What is the significance of the name change to Brightstar Lottery?
The name change signifies a focused commitment to the global lottery sector, positioning the company for enhanced innovation and customer service.
2. How will Brightstar Lottery impact players and communities?
Brightstar aims to elevate player engagement and satisfaction while ensuring that profits support meaningful community initiatives.
3. What does the transition to Brightstar mean for existing IGT customers?
Existing customers can expect continued high-quality service, with additional innovations and products designed specifically for the lottery market.
4. Will the company are changing its stock ticker?
Yes, after the sale closes, the new stock ticker symbol for the company will be BRSL, marking its new identity.
5. What role does technology play in Brightstar Lottery's operations?
Technology is central to Brightstar's strategy, enabling enhanced player experiences, operational efficiency, and innovative game development.
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