Bridgeline's HawkSearch Enhances Automotive eCommerce Experience
Bridgeline Digital Partners with Leading Automotive Retailer
Bridgeline Digital, Inc. (NASDAQ: BLIN), recognized for its innovative AI-driven marketing solutions, has partnered with a prominent aftermarket automotive truck parts retailer to enhance their eCommerce capabilities with HawkSearch. This strategic collaboration is aimed at transforming product discovery on the retailer's website, positioning them to significantly boost sales.
Elevating the Shopping Experience with Smart Search
The centerpiece of this collaboration is HawkSearch’s Smart Search functionality, designed to revolutionize how customers interact with the online store. By enabling customers to enter questions or concepts into the search bar, HawkSearch delivers personalized and relevant results. For instance, a customer searching for “best tires for an 18-wheeler used in long-haul trucking” will receive a curated list of top-tier tire options tailored to their needs. However, the benefits extend beyond just tire recommendations; related products such as tire pressure monitoring systems and heavy-duty brake pads are also suggested, creating a comprehensive shopping experience.
A Seamless Interaction for Customers
An additional feature of HawkSearch is its ability to analyze customer-uploaded images. When customers share pictures of their existing tires, the system can promptly identify suitable replacements. This not only simplifies the purchasing process but also ensures customers find exactly what they are looking for, enhancing their overall online shopping journey.
Commitment to Growth in the Automotive Sector
Ari Kahn, the CEO of Bridgeline, has underscored the significance of this partnership. He stated, “Our work with the aftermarket automotive parts retailer showcases our commitment to fostering revenue growth for our eCommerce clients. The advanced capabilities of HawkSearch are pivotal in creating online shopping experiences that not only drive sales but also set our customers apart from their competitors in the automotive aftermarket segment.”
About Bridgeline Digital
Bridgeline Digital is dedicated to helping businesses enhance their online revenue through increased website traffic, improved conversion rates, and higher average order values. For more insights into their services and solutions, please visit their official website.
Contact Information
For further inquiries, reach out to:
Danielle Colvin
SVP of Marketing
Bridgeline Digital
press@bridgeline.com
Frequently Asked Questions
What is Bridgeline Digital known for?
Bridgeline Digital is known for its AI-powered marketing technologies that help businesses enhance their online revenue and customer experiences.
How does HawkSearch improve the eCommerce experience?
HawkSearch improves the eCommerce experience by offering Smart Search capabilities that provide personalized, relevant results based on customer queries.
What are the benefits of using Smart Search?
Smart Search allows customers to receive tailored product recommendations and suggestions for related items, making the shopping experience more efficient and enjoyable.
Can customers use images with HawkSearch?
Yes, customers can upload images of their current products, enabling HawkSearch to suggest accurate replacements based on their needs.
What is Bridgeline Digital's approach to customer satisfaction?
Bridgeline Digital focuses on enhancing customer satisfaction by providing tools that improve website performance, increase sales, and create seamless shopping experiences.
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