Bridgeline’s HawkSearch Launches Multi-Site Management Feature
Bridgeline Digital, Inc. (NASDAQ: BLIN), recognized as a global leader in AI-driven marketing technology, has announced the introduction of Multi-Site Management (MSM), the newest enhancement for HawkSearch.
Understanding Multi-Site Management
The newly introduced Multi-Site Management (MSM) feature in HawkSearch enables organizations to manage multiple websites from a central location while still allowing local sites the freedom to customize content according to their specific markets. MSM was created in response to a need from a HawkSearch client who was running campaigns across various websites, making it particularly useful in situations where several teams are responsible for local sites.
Advantages for Retail Chains
For instance, a retail chain can leverage MSM to launch a new product line across all its stores, while still permitting each location to modify promotions based on local preferences or inventory status. This feature combines corporate oversight with the flexibility for stores to address particular merchandising requirements.
Streamlined Update Distribution
MSM enhances the efficiency of distributing product updates across hundreds of stores by utilizing a robust indexing capability that automatically sends data feeds and updates to all local indexes through a single process.
Insights from the CEO
Ari Kahn, the CEO of Bridgeline, remarked, “B2B distributors and franchises frequently face challenges in managing a wide network of store websites. The HawkSearch Multi-Site Management feature simplifies this task by allowing corporate offices to manage global configurations while empowering local managers to customize merchandising campaigns and rules for their specific markets. This method streamlines management, cuts costs, and increases revenue by effectively meeting local demands.”
About Bridgeline Digital
Bridgeline is dedicated to helping companies enhance their online revenue by boosting traffic, conversion rates, and average order value.
Contact Information
Contact:
Danielle Colvin
SVP of Marketing
Bridgeline Digital
press@bridgeline.com
Frequently Asked Questions
What is the new feature introduced by Bridgeline Digital?
The new feature introduced by Bridgeline Digital is the Multi-Site Management (MSM) for HawkSearch.
Who can benefit from the Multi-Site Management feature?
Organizations managing multiple websites, especially B2B distributors and franchises, can benefit from MSM.
What are the primary advantages of using MSM?
MSM allows for centralized management of multiple websites while enabling local customization for different markets.
How does MSM improve update distribution?
MSM uses a powerful indexing capability to deliver product updates automatically across local indexes in one procedure.
How can businesses learn more about Bridgeline Digital?
Businesses can learn more about Bridgeline Digital by visiting their official website.
