Breaking Barriers: Rokt and Red Bull Racing Form All-Female Team
Rokt and Oracle Red Bull Racing Announce Historic All-Female Team
Excitement is in the air as Oracle Red Bull Racing and Rokt, a leading ecommerce technology company, combine forces to create a breakthrough in sim racing: the first all-female team competing in the Motorsport UK British F4 Esports Championship. This innovative and historic move marks a significant step towards enhancing diversity and inclusion within the realm of esports racing.
Team Composition and Selection Process
This exceptional team has been meticulously selected through a rigorous talent identification process on the iRacing simulator platform. From a competitive pool of candidates, six outstanding female drivers have emerged, showcasing their skills and determination in high-stakes trials. Among the selected drivers, several have been nurtured through Rokt’s pioneering Rokt the Rig program, which collaborates with Oracle Red Bull Racing to discover and develop female talent in esports.
Meet the Drivers of the Rokt Red Bull Racing Esports Team
Flying the flag for women in racing, the chosen competitors are:
- Paige Daughenbaugh
- Annemarie DePasquale
- Rebecca Morrell
- Diana Perez
- Mia Rose
- Bel Wells
The dynamic team is set to make waves in the British F4 Esports Championship as they begin their journey to success.
Intensive Training and Preparation
Preparation is key, and these talented athletes recently engaged in a week-long bootcamp at the Red Bull Technology Campus. This focused training regimen included specialized sessions that amplified their racing skills and physical conditioning, tailored by professional trainers and supported by elite coaches, including the revered two-time iRacing World Champion, Sebastian Job. This bootcamp served as a vital opportunity for the athletes to refine their techniques and bond as a unit, setting a solid foundation for their racing careers.
Vision and Commitment to Inclusion
Julia George, Director of Partnerships at Red Bull Technology Group, shared her enthusiasm, stating, "The Rokt the Rig program is designed to empower female esports talent to grow in a professional environment. We are proud to partner with Rokt as we provide an opportunity for these dedicated women to excel in the British F4 Esports Championship."
Elizabeth Buchanan, Chief Commercial Officer at Rokt, echoed this sentiment, emphasizing that inclusion drives performance. She believes this milestone all-female team is a clear testament to Rokt's commitment to providing opportunities for women, opening new avenues for success in high-stakes competitions. "Through initiatives like Rokt the Rig and our collaboration with Oracle Red Bull Racing, we are actively paving the way for female talent in motorsports and technology,” she stated.
Rokt's Role in Advancing Diversity
As the official partner of Oracle Red Bull Racing, Rokt plays an instrumental role in enhancing diversity in motorsports and STEM fields. Their initiatives, including the launch of the Rokt the Rig program and the video series Driven Beyond Limits, highlight the contributions and achievements of female engineers in the realm of racing. These efforts aim not only to foster talent but also to encourage young women to pursue careers in a field traditionally dominated by men.
About Rokt
Rokt is currently recognized as the global leader in ecommerce, known for its innovative solutions that enhance the transaction experience for customers. Utilizing advanced machine learning and AI, Rokt optimizes billions of transactions, forging connections with millions of consumers. Major brands, including Live Nation, Macy's, and PayPal, rely on Rokt's expertise and technology. Operating from headquarters in New York City, Rokt maintains a global presence with offices throughout North America, Europe, and the Asia-Pacific region.
Frequently Asked Questions
What is the significance of the Rokt Red Bull Racing Esports Team?
The team marks the first all-female group in the British F4 Esports Championship, symbolizing a push for diversity and inclusion within esports racing.
How were the team members selected?
Selection was based on a series of rigorous trials on the iRacing platform, assessing skills among promising female sim racers.
What is the Rokt the Rig program?
This initiative aims to support emerging female talents in esports and motorsport, providing training and development opportunities.
Who are the key partners in this initiative?
Rokt collaborates with Oracle Red Bull Racing, enhancing diversity in motorsports and creating valuable programs for female athletes.
Where is Rokt headquartered?
Rokt is headquartered in New York City, with offices around the globe, focusing on delivering enhanced ecommerce solutions.
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