Bread Financial and Bob Woodruff Foundation Unite for Kids' Mental Health
Strengthening Mental Health Support for Military Families
Bread Financial® (NYSE: BFH) and the Bob Woodruff Foundation have embarked on a significant initiative aimed at improving mental health care for children of military families. This transformative multiyear mission is underpinned by a hefty investment of $3 million, intended to bolster access to mental health resources, train clinicians, and enhance existing programs that foster wellness and social connections.
Investment and Mission Overview
This partnership marks a critical phase in Bread Financial's ongoing commitment to support military families, acknowledging the unique challenges they face. Mental health challenges for children in military families are often exacerbated by their parents’ deployments, frequent relocations, and other stressors related to service. Ralph Andretta, the president and CEO of Bread Financial, emphasizes their aim to adopt a comprehensive approach to promote holistic wellness. This initiative is a natural extension of Bread Financial's dedication to community strengthening through strategic investments.
Focus Areas of the Investment
With the financial backing provided by Bread Financial, the Bob Woodruff Foundation plans to allocate resources to several critical areas:
- Clinical mental health care aimed specifically at children and families within military settings.
- Training programs for clinicians, equipping them with the necessary skills to meet the specific needs of military-connected children.
- Proven initiatives designed to enhance the overall wellbeing of these children, emphasizing the importance of social connections in their development.
Community Impact and Engagement
According to a recent survey conducted by the Bob Woodruff Foundation, only a small fraction of local service providers are currently able to meet the mental health needs in their communities, indicating a significant gap that this partnership aims to fill. As part of this initiative, the grantees will also connect to the Foundation's local partners under the Got Your 6 Network, which works tirelessly to address the pressing needs of military families.
Acknowledging the Heroes' Sacrifice
Anne Marie Dougherty, CEO of the Bob Woodruff Foundation, noted the importance of this collaboration, stating that Bread Financial is stepping up as a national leader in supporting the mental health of children who bear the weight of their family members' sacrifices. With continued support, they aim to identify care gaps and develop scalable solutions to empower and uplift children in these families.
About Bread Financial
Bread Financial® is a forward-thinking financial services organization that provides personalized payment, lending, and saving solutions aimed at enhancing the lives of millions of consumers across the U.S. By offering a variety of payment options and programs, Bread Financial connects with well-known brands to provide customers with meaningful choices that add value to their lives. Their mission is not only about financial growth but also about supporting the communities they serve.
About the Bob Woodruff Foundation
Founded in 2006, the Bob Woodruff Foundation has been at the forefront of advocating for veterans and military families. Established after Bob Woodruff's own experiences in Iraq, the Foundation strives to create awareness about the challenges these families face and to fund effective solutions. To date, they have invested over $170 million in initiatives that support veterans and their families, ensuring a stable and successful future for those who have served our nation.
Frequently Asked Questions
1. What is the mission of Bread Financial and Bob Woodruff Foundation?
The mission is to enhance mental health care for children in military families through a $3 million investment.
2. How will the funds be used?
Funds will support clinical care, clinician training, and programs enhancing the wellbeing of military-connected children.
3. What specific challenges do military families face regarding mental health?
Children in military families face challenges such as frequent relocations, deployments, and barriers to accessing mental health services.
4. How will this initiative impact local communities?
This initiative aims to increase the availability of quality mental health services to meet the needs of military families within communities.
5. How can one learn more about these organizations?
More information is available on their respective websites, detailing their initiatives and community impact efforts.
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