Boston Globe Media Unveils B-Side Sports with Shadow Lion

Boston Globe Media Introduces a New Era in Sports Media

Boston Globe Media has unveiled an exciting new venture, B-Side Sports, a cutting-edge video-first platform tailored for sports enthusiasts in New England. This innovative initiative aims to engage and captivate fans through a mix of dynamic video series, podcasts, and a bi-weekly newsletter delivered on Mondays and Fridays.

Strategic Collaboration with Shadow Lion

The launch of B-Side Sports is significantly bolstered by a strategic partnership with Shadow Lion, the esteemed creative studio co-founded by renowned figures such as Tom Brady and Gilad Haas. This collaboration sets the foundation for a new chapter in sports media, highlighted by the launch of an exclusive video-podcast series named "The Quick Snap". This series, hosted by Patriots' captain David Andrews and former quarterback Brian Hoyer, promises to provide deep insights into the technical aspects of football alongside compelling personal narratives of the players.

A Fresh Take on Sports Storytelling

Developed to leverage the engaging potential of athlete-driven stories, this partnership marks a pivotal shift towards enhancing digital engagement within sports media. The content produced under this collaboration is poised to enrich the sports sections of Boston.com and Globe.com, making premium video assets readily available to fans.

Redefining the Fan Experience

As sports media rapidly transitions towards athlete-centric conversations and digital formats, B-Side Sports aims to evolve how fans in New England connect with their cherished teams and players. According to Andrew Grillo, Vice President of Commercial Product at Boston Globe Media, this platform is a step towards establishing a new standard for sports media, which emphasizes authentic narratives from the athletes themselves.

Behind the Scenes with the Creators

Gilad Haas, Co-Founder & CEO of Shadow Lion, expressed his enthusiasm about the launch, stating, "We believe the most authentic stories in sports emerge directly from the athletes. Partnering with David Andrews and Brian Hoyer reflects our commitment to New England sports, blending storytelling with fandom. We can’t wait to bring The Quick Snap to life for the fans."

Expansion of B-Side Content

The emergence of B-Side Sports is part of Boston Globe Media's broader strategy to reach and serve a new generation of audiences. Since launching B-Side in 2022, the organization has seen considerable success in connecting with younger demographics through mobile-friendly content. The expansion signifies Boston Globe Media's commitment to evolving its offerings and responding to audience demand.

Availability of The Quick Snap Podcast

The first episodes of The Quick Snap podcast are now available, allowing fans to tune in on various platforms, including YouTube, where listeners can find additional engaging content. B-Side Sports also has a robust presence on social media, including Instagram and Twitter, making it easier for fans to stay connected and informed.

Contact Information

For inquiries, interested parties can reach out to Carla Kath at 651-491-8302 for more details regarding this exciting new platform and its offerings.

About Boston Globe Media

Boston Globe Media Partners, LLC, is a prestigious media company dedicated to serving the Boston area and New England. Home to the acclaimed The Boston Globe, a 27-time Pulitzer Prize-winning publication, it stands as one of the most successful metro news organizations in the United States. The Globe boasts a substantial digital subscriber base and is committed to delivering informative journalism while connecting communities through thought-provoking events.

Frequently Asked Questions

What is B-Side Sports?

B-Side Sports is a new video-first sports platform aimed at New England fans, featuring video series, podcasts, and a newsletter.

Who is partnering with Boston Globe Media for B-Side Sports?

B-Side Sports is launched in collaboration with Shadow Lion, a creative studio founded by notable athletes.

What type of content can fans expect from B-Side Sports?

Fans can look forward to podcasts, video series, and in-depth storytelling featuring athletes' personal experiences and insights.

How often will new content be released?

A bi-weekly newsletter will be distributed on Mondays and Fridays, and new podcast episodes are currently available.

How can I contact Boston Globe Media for more information?

For further inquiries, you can reach Carla Kath at 651-491-8302.

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