Boehringer Ingelheim Leverages Veeva OpenData for Better Engagement
Boehringer Ingelheim is revolutionizing its approach to customer engagement by leveraging the powerful capabilities of Veeva OpenData and Veeva Network. This innovative solution allows for the standardization of customer data across more than 100 countries, enhancing the way this top 20 biopharma engages with healthcare professionals (HCPs). The integration of accurate and comprehensive customer reference data is crucial for providing valuable insights to Boehringer Ingelheim’s teams, ensuring they can connect with HCPs using the most relevant information.
Improving Customer Engagement Through Standardization
Uday Bose, who leads the global customer experience team at Boehringer Ingelheim, emphasized how this partnership with Veeva is critical for enhancing their customer engagement strategy. He noted that adopting globally harmonized data not only strengthens client interactions but also lays the groundwork for future AI advancements. This holistic customer view allows field and brand teams to foster positive and coordinated engagement focused squarely on improving patient outcomes.
Enhanced Data Management and Collaborations
By centralizing its data strategy into one comprehensive solution with Veeva, Boehringer Ingelheim is streamlining its data management processes. The standardization ensures that teams have rapid access to consistent and high-quality customer data, which is essential for facilitating improved collaboration across various teams and regions. With interconnected software and data from Veeva, the company is well-positioned to migrate to Veeva Vault CRM, taking full advantage of native OpenData and Network integrations.
Future of AI and Commercial Success through Veeva
Kilian Weiss, a senior vice president at Veeva, shared insights on how Boehringer Ingelheim’s innovative strategy lays a strong foundation for future commercial activities and success in AI integration. The combination of Veeva Vault CRM, OpenData, and Network creates a seamless solution that promotes connectivity, enriches HCP engagement, and facilitates scalable AI innovation.
About Veeva Systems
Veeva Systems stands out as the global leader in cloud-based software dedicated to the life sciences industry. With a robust commitment to innovation, product excellence, and ensuring customer success, Veeva caters to a diverse clientele of over 1,000 customers. This includes major biopharmaceutical enterprises and dynamic biotechs. A Public Benefit Corporation, Veeva emphasizes the importance of balancing the needs of customers, employees, shareholders, and the wider industry.
Connecting Data for Enhanced Collaboration
Veeva OpenData is a vital part of Veeva Data Cloud, which encompasses various products designed to facilitate better data management. These products include Veeva Link, Veeva Compass, and Veeva CRM Pulse. Additionally, Veeva Network is integrated within the Vault CRM Suite, fostering enhanced collaboration among sales, marketing, and medical teams, leading to improved commercial execution.
Frequently Asked Questions
What are Veeva OpenData and Veeva Network?
Veeva OpenData provides comprehensive customer reference data, while Veeva Network connects different teams and manages their customer engagement strategies.
How does Boehringer Ingelheim benefit from these services?
The partnership enables better data management, efficient team collaboration, and improved HCP engagement through standardized information.
What future plans do Boehringer Ingelheim have for AI?
By utilizing Veeva's solutions, they aim to scale AI applications, enhancing their customer engagement further.
Who leads customer experience at Boehringer Ingelheim?
Uday Bose is the head of human pharma global customer experience excellence and business steering.
What is the role of Veeva Systems in the life sciences industry?
Veeva Systems provides innovative cloud solutions specifically designed for the needs of the life sciences sector, helping companies exceed their business goals.
