OTM Recognized as a Leader in Travel Trade Shows
The travel industry continues to evolve, and in this dynamic landscape, OTM has emerged as a frontrunner among travel trade shows in Asia. According to a recent customised study carried out by NielsenIQ and commissioned by Fairfest Media, travel professionals who participated in various regional trade shows have recognized OTM as a significant force in the industry.
Survey Highlights OTM's Recognition
This extensive survey involved participants from numerous trade shows and has yielded impressive findings regarding OTM's status in both India and Asia. The research indicates that OTM, held annually, is not just another event; it is the leading travel trade show when surveyed against 18 international and 20 regional trade shows.
Strong Preference Among Respondents
The study revealed that 59% of respondents from across the Indian subcontinent identified OTM as their preferred trade show. This marked leadership stands out significantly in comparison to other events attempting to capture the same audience, establishing OTM’s unmatched presence.
Wider Recognition in Asia
When looking at a broader Asian context, OTM secured 42% of the votes, underscoring its reputation as a market leader that is substantially ahead of other regional competitions. This remarkable approval further solidifies OTM's place at the forefront of travel trade exhibitions in the region.
Visitor and Exhibitor Insights
Another cornerstone of the survey was assessing satisfaction among exhibitors and visitors. It was found that OTM outperformed its competitors regarding satisfaction with the quality of exhibits and the caliber of visitors attracted to the events.
Venue Satisfaction
The quality of the venue was consistently highlighted with high satisfaction scores, a testament to OTM’s commitment to providing an excellent environment for networking and business opportunities. All aspects of satisfaction were carefully rated, including exhibit quality, speaker relevance, and other essential services.
Upcoming OTM Event
Looking ahead, the next edition of OTM is scheduled to take place at the Jio World Convention Centre. It promises to be the largest gathering to date, with expectations of over 40,000 travel industry professionals from more than 60 countries. Pre-qualified buyers from beyond India will also participate, ensuring a vibrant exchange of ideas and business opportunities.
About OTM and Fairfest Media
OTM is organized by Fairfest Media Ltd., touted as the leading travel trade show organizer in Asia. This annual event brings together exhibitors, buyers, and travel industry professionals from around the globe, fostering connections and showcasing innovations that shape the future of travel in an ever-evolving market.
Frequently Asked Questions
What is OTM?
OTM stands for the Outbound Travel Mart, and it is recognized as the leading travel trade show in Asia that facilitates connections between travel suppliers and professionals.
When is the next OTM event?
The next OTM event will occur at the Jio World Convention Centre from 30 January to 1 February 2025.
How does OTM compare to other trade shows?
OTM has been recognized in a recent survey as having the highest percentage of preference and satisfaction among attendees compared to other regional trade shows.
Who organizes OTM?
OTM is organized by Fairfest Media Ltd., known for hosting several other travel trade events across India.
What benefits do exhibitors gain from OTM?
Exhibitors at OTM benefit from high visibility, access to a large pool of qualified buyers, and opportunities to network within the industry.
