Bode Miller Teams Up with Latham to Promote Pool Safety Awareness

Promoting Water Safety with Latham and Bode Miller

As the warm summer days approach, it’s time for families to prepare for enjoyable moments by the pool. Latham, The Pool Company [NASDAQ:SWIM], is focusing on water safety during National Water Safety Month. In this initiative, they have partnered with accomplished skier Bode Miller, renowned for his Olympic and World Championship victories, to deliver critical reminders about pool safety.

Bode Miller knows firsthand the importance of pool safety. After experiencing a personal tragedy involving the drowning of his young daughter in a neighbor’s swimming pool, he is passionate about spreading awareness. "Drowning prevention is a cause that’s deeply personal to me. I’m honored to collaborate with Latham and Coverstar to emphasize the significance of pool safety," Miller shares. He underscores that proactive measures like swim lessons and installing automatic safety covers can drastically reduce drowning risks.

The Centers for Disease Control and Prevention reports alarming statistics: drowning ranks as the leading cause of death in children aged 1 to 4, with thousands of unintentional drowning incidents occurring annually in the United States. By adopting safety measures, pool owners can cultivate a safer aquatic environment for their families.

Scott Rajeski, President and CEO of Latham, echoes Miller's sentiments, emphasizing the joy pools can bring while prioritizing safety. "Swimming pools symbolize fun and relaxation, but we must never overlook safety. Our commitment goes beyond providing top-quality pools; we are dedicated to educating families on how to maintain a safe pool area. Water Safety Month offers the perfect opportunity to discuss enhancing pool safety measures," Rajeski states.

Here are five essential water safety tips advised by Latham's experts:

1. Never Leave Children Unattended – Always ensure an adult is present to supervise children near the pool. Establish a designated "Water Watcher" to maintain vigilance and eliminate distractions from technology.
   
   
2. Teach Kids to Swim – The National Institute of Health emphasizes that structured swim lessons can minimize drowning risks by up to 88% for kids aged 1-4. Enroll children in swimming lessons at the earliest opportunity to equip them with vital skills.
   
   
3. Install an Automatic Safety Cover – Consider installing an automatic safety cover, which provides a reliable barrier to keep children, pets, and other unauthorized visitors out of the pool area. Rajeski highlights the safety cover's dual purpose: "You wouldn’t build a house without a roof, would you? The same logic applies to a pool." These covers also help conserve water quality and reduce evaporation, representing a smart investment.
   
   
4. Practice Water Safety – Ensure everybody knows crucial water safety practices, such as avoiding solo swimming and adopting the "feet first" technique while entering the pool.
   
   
5. Be Prepared for Emergencies – Always have safety tools like a life ring and a first aid kit nearby. Knowing CPR and instructing family and friends on emergency responses can be life-saving.

For those looking to widen their understanding of water safety and automatic safety covers, Latham offers resources that can empower pool owners to prioritize protection.

By putting these safety tips into action, families can foster a secure swimming experience, ensuring that their summer gatherings around the pool are both enjoyable and safe.

Frequently Asked Questions

What prompted Latham to partner with Bode Miller?

Latham's partnership with Bode Miller aims to leverage his personal connection to pool safety to raise awareness and share vital safety tips.

How can I improve pool safety for my children?

Consider installing safety features such as automatic pool covers, supervising children closely, and ensuring they take swim lessons early on.

What is the significance of National Water Safety Month?

National Water Safety Month serves as a reminder for families to prioritize water safety and take preventive measures to avoid drowning incidents.

Are there specific products recommended for pool safety?

Automatic safety covers are highly recommended, along with having essential safety equipment and requiring supervision for children in or near the pool.

What resources does Latham provide for pool safety education?

Latham offers informative materials and guidance on best practices for maintaining a safe pool environment and emergency preparedness.

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