Bob's Red Mill Introduces New Breakfast Options
The leading premium oats brand is enhancing your morning routine with the launch of Overnight Protein Oats.
Overview of Overnight Protein Oats
Bob's Red Mill is set to unveil its latest innovation—Overnight Protein Oats—featuring two delicious flavors, Blueberries & Cream and Vanilla Almond. These convenient breakfast options will be featured at the upcoming Natural Products Expo West, a key event in the natural products space. These oats are designed with the health-conscious consumer in mind, boasting 10 grams of protein and 8 grams of sugar or less, all without the use of protein powders or fillers.
Innovative Oat Ingredients
Bob's Red Mill leverages a special hull-less oat variety that naturally contains higher protein levels while also being more environmentally friendly, reducing carbon emissions by 48% compared to standard oats. This focus on sustainability aligns with growing consumer demand for healthy and eco-conscious food options.
Convenience Meets Nutrition
The simplicity of Overnight Protein Oats makes them an appealing choice for busy mornings. All that's needed is to mix the oats with milk and let them sit overnight. The result is a nourishing, fiber-rich breakfast made with real fruit, nuts, and chia seeds—perfect for those looking to kick-start their day efficiently.
Revamped Instant Oatmeal Packets
In addition to the new Overnight Protein Oats, Bob's Red Mill is also launching reformulated Instant Oatmeal Packets. These packets capture nostalgic flavors, including Classic, Apple & Cinnamon, and Maple Brown Sugar, crafted from wholesome ingredients without artificial additives. It’s the quality you expect from stovetop oatmeal, now in a convenient instant format.
Visit Us at the Natural Products Expo West
Guests at the Natural Products Expo West can experience these exciting new products firsthand at Bob's Red Mill's booth (#805). They will have the opportunity to try the Overnight Protein Oats and taste the updated Instant Oatmeal Packets during the event.
Availability and Pricing
Bob's Red Mill plans to roll out these products nationwide in the spring. Each box of Overnight Protein Oats contains four packets, priced at approximately $6.59. The Instant Oatmeal Packets will include six packets per box with a retail price of around $5.29. Both products are certified gluten-free and Non-GMO Project Verified, making them suitable for a variety of dietary needs.
About Bob's Red Mill
Founded in 1978, Bob's Red Mill has established itself as a leader in wholesome and nutritious food. The company prides itself on using top-notch ingredients and is completely employee-owned, with over 700 committed team members dedicated to producing the finest whole grain products, baking flours, and on-the-go snacks. They operate out of Milwaukie, Oregon, just outside Portland—an area known for its appreciation of quality and sustainability.
Frequently Asked Questions
What are Overnight Protein Oats?
Overnight Protein Oats are a new breakfast option from Bob's Red Mill, containing 10 grams of protein and made with ingredients like oats, real fruit, and nuts.
How do you prepare Overnight Protein Oats?
To prepare, simply combine the oats with milk of your choice and refrigerate overnight for a nutritious breakfast.
What flavors are available for the Overnight Protein Oats?
Currently, Overnight Protein Oats are available in two flavors: Blueberries & Cream and Vanilla Almond.
Where can I find Bob's Red Mill products?
Bob's Red Mill products, including the new Overnight Protein Oats and Instant Oatmeal Packets, will be available nationwide in grocery stores and online starting this spring.
What is the price of the Overnight Protein Oats?
The Overnight Protein Oats will retail for approximately $6.59 for a box containing four packets.
