BluPeak Credit Union Unveils FlexPay: A Game Changer in BNPL

BluPeak Credit Union Launches FlexPay: A New BNPL Solution

BluPeak Credit Union is thrilled to introduce FlexPay, an innovative Buy Now, Pay Later (BNPL) solution for its members, designed to enhance their digital banking experience. Partnering with equipifi, a leading platform in the BNPL sector, BluPeak is setting a new standard for credit unions in the financial technology landscape.

Meeting Members' Needs During the Holiday Season

With the holiday shopping season around the corner, FlexPay is a timely solution, allowing members to manage their expenses more effectively. This new financing product enables BluPeak members to make eligible purchases immediately using their debit cards and then spread the payments over a convenient period.

What makes FlexPay stand out is its seamless integration with BluPeak's core banking system. Members can access pre-qualified offers directly in their digital banking dashboard in just seconds, making financial transactions not just easy but also efficient. Upon approval, funds can be credited back to their accounts almost instantly, ensuring a smooth shopping experience.

Technological Innovation at the Forefront

Vito Zerilli, Chief Experience Officer at BluPeak, emphasizes the importance of adapting to changing consumer behaviors. He points out, "Today's consumers favor BNPL options as they look to stretch their budgets. Our goal is to lead in financial innovation, understanding our members' needs, and continuously delivering exceptional products and services. The partnership with equipifi reflects this dedication to our mission."

Flexibility and Control for Members

FlexPay is not just a feature; it is part of BluPeak's broader strategy to enhance digital banking offerings. As research shows a significant percentage of consumers, including 67% of parents and 82% of Gen Z, showing preference for BNPL, BluPeak aims to be a leader in providing these desirable financial products.

This strategic positioning will help BluPeak serve its members better during crucial financial decisions. As Bryce Deeney, CEO of equipifi, notes, "Consumers are increasingly leaning towards BNPL solutions offered by trusted financial institutions. By launching FlexPay, BluPeak is affirming its commitment to being the go-to financial partner for its members."

About BluPeak Credit Union

Founded in 1936, BluPeak Credit Union is a mission-driven financial institution committed to empowering its members toward financial wellness. With over $1.3 billion in assets, BluPeak proudly serves more than 53,000 members through its branches and digital platforms, making banking accessible and convenient.

Community Engagement and Responsibilities

Beyond banking, BluPeak is heavily invested in its community, partnering with local causes and organizations that promote health, wellness, and inclusivity. Through efforts that connect with community values, BluPeak enhances its role as a vital part of its members’ lives.

BluPeak is dedicated to ensuring that all Californians can benefit from its services. Membership is open to individuals in designated counties, state employees, university employees, and students, along with opportunities to join through community partnerships.

Frequently Asked Questions

What is FlexPay by BluPeak Credit Union?

FlexPay is a Buy Now, Pay Later solution that allows members to make purchases and pay for them over time through their debit cards.

How does FlexPay benefit BluPeak members?

It enables members to manage higher expenses during shopping seasons smoothly and gives them instant access to pre-qualified offers.

Who developed the FlexPay platform for BluPeak?

FlexPay was developed in partnership with equipifi, a leader in the BNPL space targeting financial institutions.

Who can become a member of BluPeak Credit Union?

Membership is open to all Californians, state employees, university students, and those involved in partnerships with the union.

What are the community engagement initiatives of BluPeak Credit Union?

BluPeak partners with local organizations to promote health, wellness, and inclusivity within communities, showcasing its commitment to making a positive impact.

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