Bloomerang's Unprecedented GivingTuesday Achievement: $56 Million

Remarkable Fundraising Results for Bloomerang Clients

Bloomerang clients witnessed an astounding surge in donations, achieving an impressive $56 million raised during GivingTuesday. This amount marks a 32% increase from the previous year, underscoring the effectiveness of Bloomerang's Giving Platform. Nonprofits leveraging this platform are not only raising more funds but are also thriving compared to others in the sector. The comprehensive features of Bloomerang played a significant role in empowering organizations to enhance their fundraising efforts.

Industry-Leading Growth Over Competitors

The growth trajectory of Bloomerang clients far surpassed the industry average, which stands at 16%. The sectors benefitting the most included human services, animal welfare, and educational institutions, indicating a robust capacity for fundraising through Bloomerang's offerings. This technology-driven approach allowed users to engage with supporters more effectively, contributing to an increased momentum in charitable giving.

The Power of Technology in Fundraising

According to Dennis Fois, CEO of Bloomerang, this GivingTuesday's results illustrate the transformative power of technology in the nonprofit sector. The platform's reliability, with 100% uptime during this critical fundraising day, enabled clients to dispatch an astounding 7.4 million emails, generating remarkable engagement from supporters. With more than 750,000 reports generated, nonprofits were well-equipped to analyze their fundraising efforts promptly.

Innovative Donation Methods Gain Traction

A significant highlight of this year's GivingTuesday was the increase in digital wallet donations, which soared to 11,960—more than doubling from the prior year. This trend reflects a growing acceptance of digital giving methods among donors. Furthermore, the average donation amount reached $349, alongside a 25% increase in recurring donations, signaling a shift towards a culture of ongoing support for preferred causes.

All-encompassing Support for Nonprofits

As noted by Tammy Hammond, Chief Product Officer, the robust capabilities of Bloomerang facilitate a seamless donor experience. The platform's focus on meeting the needs of nonprofits helps them maximize their potential on crucial fundraising days. By fostering long-term relationships with their communities, nonprofits can enhance their impact and sustainability.

Utilizing Advanced Features for Campaign Success

Bloomerang's innovative features play a pivotal role in shaping successful campaigns. Clients can utilize AI Content Assistance, Predictive Giving Insights, and Dynamic Groups to optimize their outreach. The combination of peer-to-peer campaigns, customizable donation forms, and text fundraising enhances the overall fundraising experience, allowing nonprofits to harness their strengths and tap into the generosity of their supporters.

About Bloomerang

Bloomerang is a leading donor, volunteer, and fundraising management solution that exists to support nonprofits in enhancing their giving experiences. By integrating simple yet robust technology with dedicated personnel support, Bloomerang empowers organizations to work efficiently and sustainably while improving their relationships with supporters.

Frequently Asked Questions

How much did Bloomerang clients raise on GivingTuesday?

Bloomerang clients raised a record-breaking $56 million during GivingTuesday, reflecting a substantial growth from previous years.

What sectors benefited the most from this fundraising?

The biggest beneficiaries included human services, animal welfare, and educational institutions, showcasing the diverse impact of Bloomerang's platform.

What technological advantages does Bloomerang offer?

Bloomerang provides features like AI Content Assistant, Predictive Giving Insights, and various donor engagement tools, enhancing nonprofits' fundraising capabilities.

How did digital wallets influence donations this year?

The use of digital wallets rose significantly, with 11,960 donations made this way, indicating an evolving trend in donor preferences toward digital giving.

What is Bloomerang's mission?

Bloomerang aims to equip nonprofits with the necessary tools and support to improve their fundraising efforts and strengthen relationships with their communities.

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