Blitz Selects Magnite as Preferred SSP for Programmatic Growth
Blitz Selects Magnite as Preferred SSP for Enhanced Revenue
Blitz, a leading gaming analytics platform that provides real-time insights and improvement tools for gamers, has announced that it will partner with Magnite (NASDAQ: MGNI) as its preferred supply-side platform (SSP). This collaboration is the next step in what has already proven to be a fruitful partnership, with Blitz experiencing remarkable triple-digit revenue growth through Magnite’s DV+ SSP in the early months of the year.
Revolutionizing Programmatic Advertising Strategies
By shifting all programmatic advertising deals to Magnite, Blitz aims to streamline access for advertisers to its extensive omnichannel inventory, which includes both display and video options. This strategic move is designed to make it easier for brands to connect with gamers and take advantage of the unique advertising opportunities within the gaming environment.
Connecting with a Global Audience of Gamers
The Blitz platform is utilized by millions of gamers across the globe and is celebrated for its cutting-edge performance insights and playful learning tools. Titles featured on Blitz include popular games such as Fortnite, League of Legends, and Valorant. The platform’s audience spans numerous countries and demographics, positioning it as an essential medium for advertisers eager to engage with a diverse group of gamers.
Insights from Blitz Leadership
Eddie Lee, VP of Revenue Operations at Blitz, expressed enthusiasm about deepening the collaboration with Magnite, stating how crucial the partnership has been in driving revenue while enhancing the user experience for their dedicated player base. He emphasized that the Magnite team provides invaluable market insights and recommendations to help Blitz source advertising from reputable brands, enabling them to focus on refining their core products.
Advertising Opportunities in Gaming
Ashley Wheeler, Senior Vice President of the DV+ Platform at Magnite, noted that advertisers are on the lookout for innovative ways to connect with targeted audiences. Blitz provides unmatched opportunities for advertisers to engage with active gamers across various demographics, offering a compelling chance to market products in immersive gaming settings.
About Blitz
Blitz is not just an analytics platform; it is a gaming companion that empowers players by helping them track their performance, identify areas for improvement, and celebrate their progress. Boasting over 10 million active users, Blitz is dedicated to transforming the gaming experience, making it invaluable for both casual and competitive gamers alike.
About Magnite
Magnite (NASDAQ: MGNI) holds the title of the world’s largest independent sell-side advertising company. Its technology enables publishers to effectively monetize content across multiple screens and formats, including CTV, online video, display, and audio. The platform is trusted by top agencies and brands, facilitating billions of ad transactions across the globe each month.
Media Contact
Kar Yi Lim
klim@magnite.com
Frequently Asked Questions
What is the main focus of the partnership between Blitz and Magnite?
The primary goal is to enhance programmatic advertising strategies by streamlining access for advertisers to Blitz's omnichannel inventory through Magnite.
How has Blitz's revenue been impacted by the collaboration with Magnite?
Blitz has experienced significant triple-digit percentage growth in gross revenue by utilizing Magnite's DV+ SSP.
What types of insights does Blitz provide to its users?
Blitz offers performance tracking, improvement tools, and real-time insights tailored for various popular games.
How does Magnite benefit advertisers interested in the gaming space?
Advertisers gain access to a diverse and engaged audience of gamers, creating unique advertising opportunities within immersive environments.
What other features does the Blitz platform provide for gamers?
In addition to performance insights, Blitz caters to both casual and professional gamers, revolutionizing gameplay and improvement.
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