Bitwise Expands Team with Industry Leaders for European Growth

Bitwise Strengthens European Operations with New Team Members

Bitwise, a recognized leader in the global asset management field, is excited to announce the addition of two skilled professionals to its expanding European operations. Melissa De Sanctis has joined as Product Marketing Manager and Fabio Massellani as Senior Regional Consultant for Southern Europe. Their expertise promises to enhance Bitwise's service in an increasingly competitive market.

Experienced Marketing Professional Brings Valuable Insight

Melissa De Sanctis comes to Bitwise with an impressive track record in the financial services industry, including her noteworthy 17 years at Borsa Italiana. Her experience spans various roles, from Business Development Manager for retail investors to Senior Marketing Manager overseeing marketing strategies for secondary markets. With her deep understanding of product development, particularly at IDEM, she will play a crucial role in shaping Bitwise's marketing efforts across Europe.

Focus on Innovative Marketing Strategies

In her position, Melissa will collaborate closely with Maximilian Monteleone, the Head of Marketing for Europe, enhancing the marketing strategy tailored for both Italy and Spain. Her arrival aligns perfectly with Bitwise's vision of making digital assets more approachable for both institutional and retail investors.

Sales Expertise to Enhance Growth in Southern Europe

Fabio Massellani also joins Bitwise, armed with a wealth of experience from his time at BPER Banca Group and more recently, at HANetf as Sales Associate. His robust knowledge in sales, investment strategies, and extensive network in Southern Europe will greatly benefit Bitwise's mission for growth in the region.

Commitment to Regional Expansion

Reporting directly to Bradley Duke, Managing Director and Head of Europe at Bitwise, Fabio's responsibilities will focus on expanding the company’s footprint in Spain, Italy, and Portugal. His appointment underscores Bitwise's commitment to understanding local market dynamics and fostering strong relationships with investors in Southern Europe.

Strengthening Bitwise's Position in the Market

These key hires come shortly after the appointment of Flavio Rossetti as Regional Consultant, reflecting Bitwise's strategic focus on enhancing its presence in Europe. This initiative is part of a larger expansion plan that began with the acquisition of ETC Group. Together, these strategic moves aim to improve Bitwise's offerings and expand its market reach.

Bradley Duke expresses enthusiasm about the new additions: "We’re excited to welcome Melissa and Fabio to Bitwise. As more investors begin to recognize the potential of digital assets, our role is to ensure we are a reliable partner on their investment journey. Their local insights will be invaluable in catering to the needs of investors in Southern Europe, particularly in Spain."

Commitment to the Digital Asset Future

Both Melissa and Fabio have expressed their excitement in joining Bitwise, with Melissa highlighting the rapid evolution of the crypto sector and emphasizing the importance of providing secure instruments to enhance accessibility. Fabio echoed these sentiments, expressing a desire to leverage his experience to bolster Bitwise's mission in the fast-evolving world of crypto investing.

About Bitwise and Its Offerings

Bitwise is acknowledged as one of the leading asset managers focused on cryptocurrencies, partnering with financial advisors, family offices, and institutional investors globally. Since its founding in 2017, Bitwise has pioneered a diverse range of index and active solutions in the realm of exchange-traded products (ETPs) and hedge fund strategies, catering specifically to the unique needs of the digital asset marketplace.

Over the years, Bitwise has cultivated a reputation in Europe, developing an innovative suite of ETPs. This includes Europe's most traded bitcoin ETP and the diversified Crypto Basket ETP, designed to replicate an MSCI digital assets index. These products take advantage of Germany's regulatory framework, offering investors reliable access to crypto exposure through established stock exchanges.

Frequently Asked Questions

What roles have Melissa De Sanctis and Fabio Massellani taken at Bitwise?

Melissa De Sanctis is the Product Marketing Manager, while Fabio Massellani serves as the Senior Regional Consultant for Southern Europe.

What is Bitwise's strategy for growth in Europe?

Bitwise's strategy involves expanding its team with experienced professionals and enhancing its product offerings, particularly in Southern Europe.

How does Bitwise approach digital asset management?

Bitwise focuses on providing secure, regulated instruments like ETPs, aimed at making digital assets accessible to a broader range of investors.

What key markets is Bitwise focusing on in Southern Europe?

Bitwise is particularly concentrating on expanding its presence in Spain, Italy, and Portugal.

What is the significance of the recent team additions?

The recent hires strengthen Bitwise's capability to serve investors in Southern Europe and align with the company's broader European growth plans.

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