BISSELL and Amazon Ads Team Up for Pet Charitable Campaign

BISSELL and Amazon Ads Join Forces for Pet Charity

An exciting initiative has emerged as BISSELL Pet Foundation and BISSELL Homecare, Inc. collaborate with Amazon Ads to launch the "From Cart to Care" campaign on World Animal Day. This remarkable campaign represents a pioneering effort where a brand pauses its Amazon storefront sales to request direct donations for a charitable cause aimed at saving the lives of homeless pets.

The Day of Caring: A Unique Opportunity

On this special day, specifically designated as October 4, the BISSELL Amazon storefront will not engage in sales as it shifts its complete focus towards supporting the mission of the BISSELL Pet Foundation. Donors visiting the Amazon page will have their contributions directed to crucial programs, which encompass adoption, spay/neuter initiatives, microchipping, vaccinations, as well as crisis and disaster response efforts.

A Charitable Voice: Cathy Bissell's Message

"BISSELL Pet Foundation is a lifeline for pets and those who look after them in shelters across the nation," expressed Cathy Bissell, the founder of the BISSELL Pet Foundation. "We are taking action against natural disasters, promoting responsible pet ownership through our Fix the Future spay/neuter program, and ensuring that pets find nurturing homes via Empty the Shelters™. This campaign is a golden opportunity to raise awareness about our mission and gather essential funding to rescue more pets in need."

Engaging the Community through Livestream Events

In a bid to further engage supporters, Amazon Live will host an exclusive Empty the Shelters™ livestream event featuring Cathy Bissell, where she will discuss the foundation's objectives and narrate the stories of adoptable pets. This event serves as an encouragement for viewers to either contribute financially or consider adopting or fostering a pet in need.

Streaming for a Purpose

Amazingly, this campaign doesn’t only rely on direct donations. Through Amazon's Fire TV "Stream It Forward" initiative, for each hour of specific Prime Video titles streamed, Amazon will contribute $1 to the BISSELL Pet Foundation, with a maximum donation capped at $100,000. This adds a fun twist allowing supporters to aid the cause while enjoying quality entertainment.

The Impact of BISSELL Pet Foundation

Since the establishment of the BISSELL Pet Foundation in 2011, more than 825,000 pets have been helped through their programs. With shelters experiencing a critical overcrowding crisis, the circumstances warrant a heightened sense of responsibility to adopt, foster, or make donations.

A Brighter Future for Homeless Pets

The "From Cart to Care" campaign, developed in conjunction with the Amazon Ads Brand Innovation Lab, showcases how online shopping can create significant social impact. The campaign will not end on October 4 but will continue through the BISSELL Amazon storefront, celebrating success stories and ongoing efforts to improve the situation for homeless pets.

How You Can Help

Individuals wanting to make a difference for pets this World Animal Day can participate in several ways: by donating directly through BISSELL's Amazon page, streaming designated titles on Prime Video, and joining Cathy Bissell in the Empty the Shelters livestream event.

About BISSELL Pet Foundation

The BISSELL Pet Foundation is a charitable 501(c)(3) nonprofit organization dedicated to decreasing the number of animals in shelters through pet adoption, spay/neuter initiatives, microchipping, and providing assistance during crises and disasters. Founded by Cathy Bissell in 2011, the foundation collaborates with over 6,000 shelters and rescues across the U.S. and Canada, ensuring that pets find loving homes while being supported by generous donations and BISSELL Inc. where Every Purchase Saves Pets™. For more information, potential donors can visit their official site for further insights into their mission.

Frequently Asked Questions

What is the "From Cart to Care" campaign?

This campaign is a collaborative effort between BISSELL Pet Foundation and Amazon aiming to raise funds directly for homeless pets by pausing product sales and encouraging donations on World Animal Day.

When does this campaign take place?

The campaign will take place on October 4, with the BISSELL Amazon storefront focusing solely on raising donations for the BISSELL Pet Foundation.

How can people participate in the campaign?

Participants can donate through BISSELL's Amazon page, stream selected titles on Prime Video, or join the livestream event hosted by Cathy Bissell.

What are the ongoing efforts of the BISSELL Pet Foundation?

The foundation continues its work in pet adoption, spay/neuter programs, microchipping, and responding to crisis situations involving animals.

How long has BISSELL Pet Foundation been helping pets?

Since its initiation in 2011, BISSELL Pet Foundation has made a significant impact, helping over 825,000 pets through its various programs and partnerships.

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