Birmingham City and UNDEFEATED Extend their Partnership
Birmingham City and UNDEFEATED Expand Their Successful Partnership
Birmingham City is excited to announce that it has extended its partnership with the renowned sportswear brand, UNDEFEATED. This multi-year agreement is set to last for an additional three years, highlighting the strong relationship the club has built with this influential brand.
A Milestone in the Partnership
The Club initially brought UNDEFEATED on board as its major partner in the wake of Knighthead Capital Management's acquisition of operational responsibilities in 2023. This collaboration has not only added excitement to the club's endeavors but has also significantly positive reactions from supporters worldwide.
UNDEFEATED's Sponsorship Role
Under the new terms, UNDEFEATED will remain the primary sponsor, with their distinctive five-strike logo prominently displayed on the home, away, and third kits for both the Men's and Women's teams. This visibility is an essential aspect of their branding strategy, which integrates seamlessly with Birmingham City’s identity.
Creative Collaborations
In their first year of partnership, Birmingham City and UNDEFEATED launched capsule collections that captured the essence of both football and fashion. These unique lifestyle products reached beyond the pitch, aiming to inspire and empower fans through creativity and ambition.
UNDEFEATED's Global Expansion
Since its inception 22 years ago in Los Angeles, UNDEFEATED has cultivated a prominent reputation through impactful collaborations with brands like Nike, Disney, and Apple. The company now operates 25 retail chapter stores across major cities, including Las Vegas, San Francisco, and New York. They also plan to expand further in Asia and Europe, signaling a bright future ahead.
Voices Behind the Partnership
James Bond, co-founder of UNDEFEATED, expressed his enthusiasm about the partnership saying, "This is a unique opportunity to not just sponsor but to truly become part of the team revitalizing the culture and community around Birmingham. We're proud to join such a storied franchise."
Garry Cook, CEO of Birmingham City, echoed this sentiment, stating, "Extending our partnership with UNDEFEATED is a proud moment for us. Our shirts are now showcasing our brand in leading cities across the US, thanks to this collaboration. We're looking forward to developing new and exciting propositions for our fans going forward."
About Knighthead Capital Management LLC
Knighthead Capital Management, LLC was co-founded by seasoned professionals and currently manages around $9.5 billion in assets. The firm is recognized for its strategic focus on event-driven investments and offers guidance in financial restructuring, ensuring a comprehensive approach to the financial services landscape.
Frequently Asked Questions
What is the duration of the extended partnership between Birmingham City and UNDEFEATED?
The partnership is extended for an additional three years.
What role does UNDEFEATED play for Birmingham City?
UNDEFEATED serves as the Principal Partner and Sponsor for Birmingham City, prominently featured on team kits.
What kind of products did Birmingham City and UNDEFEATED collaborate on?
They created capsule collections that blend football culture with lifestyle fashion, inspiring fans globally.
How many retail stores does UNDEFEATED operate?
UNDEFEATED has 25 retail chapter stores worldwide, including major cities in the US and Asia.
Who are the key figures in the partnership announcement?
James Bond from UNDEFEATED and Garry Cook from Birmingham City both expressed their excitement about the continued collaboration.
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