Birdeye Launches Innovative AI Tools for Local Brands

Birdeye Launches Innovative AI Tools for Local Brands

New generative-AI products equip local brands to dominate their markets.

Birdeye, recognized as the leading AI platform for local brands, has made significant strides in empowering businesses through its newly launched products—Insights AI and Competitors AI. These tools offer valuable generative AI insights and actionable recommendations designed to help local brands outpace their competitors and achieve dominance in their markets.

Empowering Local Brands with AI

During a recent high-profile event, Birdeye unveiled its significant advancements in AI technology at the annual conference, demonstrating its commitment to shaping the future of business intelligence with innovative solutions.

Insights AI: Harnessing Customer Sentiment

Insights AI is tailored specifically for brands seeking to measure and enhance their customer sentiment, online reputation, and discoverability. This platform incorporates generative AI that analyzes customer feedback meticulously, delivering recommendations that aim to elevate the customer experience, thereby improving brand reputation.

Central to Insights AI is the Birdeye Score, a vital metric reflecting customer perceptions and engagement with local brands. This score considers several critical aspects such as:

• Sentiment Score: This score gauges customer feelings based on their feedback through reviews and surveys, providing deep insights into how customers perceive a brand.
• Reputation Score: Helps brands maintain a positive online presence by evaluating review counts, star ratings, and responsiveness.
• Listings Score: Enhances online visibility and local SEO through detailed analysis of business listings and keyword rankings.

Key Features of Insights AI

• Omni-Channel Signals: Collects data from various sources to present a comprehensive view of customer sentiment.
• Industry-Specific Models: Utilizes advanced AI models customized for different industries, ensuring precise interpretations of customer feedback.
• Generative AI Summaries: Generates insightful summaries that reflect business performance trends over time.
• Smart Recommendations: Offers AI-driven suggestions designed to improve brand reputation and customer engagement.
• Industry Benchmarking: Allows brands to assess their performance in relation to industry standards.
• Interactive Visuals: Engages users with dynamic visuals simplifying complex metrics.

Understanding the Competitive Landscape

Competitors AI is another crucial tool developed by Birdeye, aimed at equipping local brands with the ability to identify and analyze their competition effectively. This innovative platform provides AI-powered tools for benchmarking, enhancing strategic planning, and making informed decisions.

Key Features of Competitors AI

• Competitor Identification: Utilizes AI technology to automatically identify key competitors by industry and location.
• Benchmarking: Offers insights into a company’s market position by comparing essential metrics with competitors.
• SWOT Analysis: Produces comprehensive SWOT analyses, highlighting strengths, weaknesses, opportunities, and threats.
• Actionable Recommendations: Delivers concise AI summaries and actionable insights to help brands stay ahead of their rivals.
• Social Intelligence: Monitors social media activities and performance of competitors, enriching the brand’s marketing approach.

Birdeye's Commitment to AI Innovation

Since its founding, Birdeye has dedicated considerable resources to research and development, aiming to maintain its leading position in AI innovation. The introduction of insights such as the AI data scientists at this year's conference underscores the company’s innovative spirit. These data scientists analyze robust competitive data to provide critical intelligence tailored for local brands.

As highlighted by Birdeye's President and COO, Dave Lehman, "AI tools like these have previously been the preserve of Fortune 500 companies with significant resources. With the advent of our AI data scientists, any local brand can access valuable insights and practical strategies to enhance their performance and competitive edge."

Availability of Insights AI and Competitors AI

Both Insights AI and Competitors AI are currently in beta testing and are accessible to customers via a waitlist system. For those looking to enhance their market position with these cutting-edge AI tools, Birdeye invites interested local brands to reach out.

About Birdeye

Birdeye has established itself as a pioneering force in the AI landscape for local brands, with a robust reputation for innovation and excellence. Serving over 150,000 businesses daily, Birdeye provides generative AI tools aimed at boosting online reputation, enhancing customer interaction, and refining social media management strategies.

Frequently Asked Questions

What is Insights AI?

Insights AI is a generative AI platform by Birdeye that helps local brands measure and analyze customer sentiment and online reputation.

How does Competitors AI assist businesses?

Competitors AI provides tools to identify competitors, analyze market positioning, and generate actionable insights for strategic advantage.

Who can benefit from Birdeye's AI tools?

Local brands of all sizes looking to improve their market positioning and customer engagement can benefit from Birdeye's AI solutions.

Are Insights AI and Competitors AI currently available?

Yes, they are in beta and accessible to customers on a first-come, first-served basis through a waitlist.

What makes Birdeye unique in the AI market?

Birdeye leverages advanced AI technologies tailored specifically for local brands, ensuring they have the tools needed to thrive in competitive environments.

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