Binggrae to Introduce Korean Delights at Major Food Fair

Author: Owen Jenkins Updated: 09-29-2025 02:11 AM

Binggrae's Participation in ANUGA 2025

Binggrae, a prominent name among Korea's food companies, has announced its exciting participation in ANUGA 2025, one of the largest food trade fairs globally. This event is set to occur in Cologne, Germany, from 4 to 8 October, in which Binggrae is eager to showcase its popular products at Hall 5.2, Stand C016.

Discover the Delights of Melona and Samanco

At ANUGA 2025, Binggrae will highlight the iconic Melona ice bar, which has captivated consumers worldwide, alongside the European debut of Samanco. Samanco is a beloved sweet treat formed into a delightful fish shape, encased in a crispy wafer shell filled with luscious vanilla ice cream and sweet red bean syrup—a perfect nod to traditional Korean street snacks enjoyed during winter.

ANUGA: A Pinnacle of Food Exhibitions

Recognized as one of the top three food exhibitions in the world, alongside SIAL Paris and FOODEX Japan, ANUGA 2025 is expected to draw in over 8,000 exhibitors from more than 100 countries. This year's expo not only highlights Korea as the official partner country but sets the stage for Binggrae to represent its K-Food Pavilion prominently.

Strategic European Expansion Efforts

Since 2023, Binggrae has intensified its efforts to expand within the European market, seeing substantial sales of Melona primarily in Germany, the UK, France, and the Netherlands. These efforts have yielded impressive outcomes, with Melona entering major retail chains like Tang Frères, Go Asia, and Amazing Oriental, along with mainstream outlets such as ALDI in the Netherlands, Netto in Germany, and Carrefour in Poland. The sales of Melona in Europe in 2024 have reportedly quadrupled compared to the previous year.

Future Plans and Expectations

With its presence at ANUGA 2025, Binggrae aspires to broaden its export channels and unveil Samanco to the European audience while expanding its ice cream portfolio with flavor innovations tailored for local preferences. The company is committed to growing its distribution network and product diversity across the region.

A representative from Binggrae expressed optimism regarding their participation, noting, "We expect our participation at ANUGA to be a valuable opportunity to raise awareness of K-ice cream and to expand our export opportunities in the European market." This statement reflects their commitment to introducing their unique offerings to a wider audience.

Frequently Asked Questions

What products is Binggrae showcasing at ANUGA 2025?

Binggrae will showcase Melona and introduce Samanco, a fish-shaped ice cream sandwich for the first time in Europe.

When does ANUGA 2025 take place?

ANUGA 2025 is scheduled from October 4 to 8 in Cologne, Germany.

Why is ANUGA considered important?

ANUGA is one of the largest food trade fairs globally, providing significant exposure and networking opportunities in the food industry.

Which countries are Binggrae's products available in?

Binggrae products, particularly Melona, are available in Germany, the UK, France, and the Netherlands.

What are Binggrae's future goals?

Binggrae aims to expand its market presence in Europe, introduce new flavors, and broaden its distribution networks.

About The Author

Hi there I'm 38-year-old author and financial consultant Owen Jenkins. Having worked in the financial sector for more than ten years, I am well-versed in the subtleties and complexity that mold our financial environment. Following a degree in finance, I worked in a number of financial institutions honing my abilities in market analysis, financial planning, and investment strategies.

My love is teaching others about investing and personal finance. My goal in writing many books and articles has been to demystify financial ideas and give readers the information they need to make wise financial decisions. I write with a direct, useful style that emphasizes doable suggestions for daily living.

Along with writing, I lead webinars and seminars where I impart knowledge on how to successfully negotiate the financial world. I also write for financial journals and show up as a guest expert on financial news programs a lot. Whether they are new to investing or want to improve their approach, my mission is to enable people to take charge of their financial futures.

Beyond work, I like to hike, play the guitar, and spend time with my family. I think that balance is crucial and want to encourage people to strike a balance between their financial aspirations and their hobbies. I want to help people succeed and achieve financial security through my work, so having a good influence.

Contact Owen Jenkins privately here. Or send an email with ATTN: Owen Jenkins as the subject to contact@investorshangout.com.

About Investors Hangout

Investors Hangout is a leading online stock forum for financial discussion and learning, offering a wide range of free tools and resources. It draws in traders of all levels, who exchange market knowledge, investigate trading tactics, and keep an eye on industry developments in real time. Featuring financial articles, stock message boards, quotes, charts, company profiles, and live news updates. Through cooperative learning and a wealth of informational resources, it helps users from novices creating their first portfolios to experts honing their techniques. Join Investors Hangout today: https://investorshangout.com/

The content of this article is based on factual, publicly available information and does not represent legal, financial, or investment advice. Investors Hangout does not offer financial advice, and the author is not a licensed financial advisor. Consult a qualified advisor before making any financial or investment decisions based on this article. This article should not be considered advice to purchase, sell, or hold any securities or other investments. If any of the material provided here is inaccurate, please contact us for corrections.