Billups Expands Leadership Team for Global Growth Strategy
Billups Strengthens Leadership to Propel Global Expansion
In an exciting development, billups, the leading independent Out-of-Home (OOH) managed services agency, has announced key leadership appointments that are set to play a vital role in its global expansion. Claudia Valderrama steps into the role of Global Chief Operating Officer, while Ben Milne takes on the position of Chief Executive Officer for the Asia-Pacific region. This strategic move aligns with the company’s commitment to enhancing its operational capabilities and expanding its footprint in the fast-evolving advertising landscape.
Claudia Valderrama Joins as Global COO
Claudia Valderrama, who previously served as the Global Chief Financial Officer at Wieden+Kennedy, brings a wealth of experience and insights into the operational strategies that drive success in the global advertising market. In her capacity as COO at billups, she will oversee key areas such as accounting, finance, IT, and people operations. Her primary focus will be on delivering higher value to clients worldwide, ensuring a robust operational strategy that supports billups’ ambitious growth targets. Valderrama will operate from the company's Portland office.
Ben Milne to Lead Asia-Pacific Strategy
Ben Milne, an established figure in OOH advertising, arrives with a strong track record as he previously led the global OOH division for dentsu. His vast experience within the industry positions him to effectively guide billups’ initiatives across the Asia-Pacific region. As CEO for APAC, Milne will not only develop business strategies but also foster team growth, enhancing billups’ presence in a region that is integral to the company’s international objectives. He will be based in Singapore, aiming to enhance collaboration and reach throughout the area’s office network.
Strategic Importance of New Appointments
Both Claudia Valderrama and Ben Milne will directly report to David Krupp, the Global CEO of billups, who expressed confidence in their abilities to lead the company into its next growth phase. “Claudia and Ben each bring a wealth of experience, vision, and leadership to billups at a pivotal stage in our development,” said Krupp. This statement underscores the strategic nature of these appointments, as the company aims to make Out-of-Home advertising more accessible and accountable for clients by leveraging the skills of these seasoned professionals.
Emphasizing Operational Excellence
Valderrama articulated her vision, stating, “I have seen what it takes to build a leading global independent agency network,” reflecting on the significant growth potential within billups. She recognizes the increasing importance of OOH in media plans, viewing it as a crucial component for future marketing strategies. Her extensive background in operational excellence equips her with the tools necessary to guide billups in achieving its goals of technological innovation and outstanding client support.
Engaging Opportunities in APAC
Milne echoed similar sentiments regarding the growth in Asia-Pacific, emphasizing, “This is an incredible time to join and lead a rapidly expanding business in the region.” He highlighted the respect and confidence the billups team commands within the industry, committing to enhance marketers' reach and performance by providing engaging and measurable OOH solutions throughout APAC and globally.
About Billups
Billups stands as a beacon of innovation in the Out-of-Home advertising sector, leveraging over 20 years of experience. The agency is dedicated to helping advertisers and agencies elevate their media performance through advanced analytics and measurement platforms. Operating seamlessly across 17 countries, billups combines local expertise with global accessibility, creating impactful international marketing campaigns. By using cutting-edge AI-powered technology, they optimize media effectiveness, solidifying OOH’s position as a critical element in comprehensive media strategies.
Frequently Asked Questions
1. What are the new leadership appointments at billups?
Billups has appointed Claudia Valderrama as Global Chief Operating Officer and Ben Milne as Chief Executive Officer for the Asia-Pacific region.
2. What experience does Claudia Valderrama bring to billups?
Claudia Valderrama has extensive operational expertise, previously serving as the Global CFO at Wieden+Kennedy, which enhances her ability to drive value for clients.
3. How will Ben Milne impact the Asia-Pacific segment?
As CEO for the Asia-Pacific region, Ben Milne will focus on business development and expand the operational team to accelerate growth in this crucial market.
4. Who do Valderrama and Milne report to at billups?
Both leaders report to David Krupp, the Global CEO of billups, who expressed confidence in their capabilities to lead the company's growth.
5. What is billups’ vision for the future of OOH advertising?
Billups aims to make Out-of-Home advertising more accessible and accountable, utilizing technology and operational excellence to deliver superior value to clients.
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