Big Rock Brewery Welcomes New Interim CFO William Woods

Author: Evelyn Baker Updated: 08-28-2025 03:16 PM

New Leadership at Big Rock Brewery

Big Rock Brewery Inc. has recently announced a significant change in its financial leadership. The brewery has appointed Mr. William Woods CPA/CMA as the Interim Chief Financial Officer. This decision reflects a strategic move to bolster the company’s financial operations as they continue to navigate an evolving market landscape. William Woods takes over from Mr. James Chong, who served in this role for the past 13 months.

Introducing the New CFO

With over 25 years of experience in senior financial roles, Mr. Woods brings a wealth of knowledge and expertise to the table. His background spans various sectors including manufacturing, hospitality, and telecommunications, providing him with unique insights into diverse financial landscapes. Before joining Big Rock, he was the CFO at Dyand Mechanical Systems Inc., where he excelled in cost management and profit growth.

Strategic Vision and Leadership

In his new role, Mr. Woods will be reporting directly to David Kinder, the President and Chief Executive Officer of Big Rock. His responsibilities will focus on executing the brewery’s strategic plans, steering the organization toward achieving its financial objectives. Mr. Kinder expressed enthusiasm about welcoming Woods to the team, highlighting his energetic and passionate approach and extensive experience in the industry.

Gratitude Towards Mr. Chong

Big Rock’s board of directors and the management team have extended their gratitude towards Mr. James Chong for his contributions during his tenure. His leadership helped guide the corporation through a challenging period, including a recent non-brokered private placement that was crucial for the brewery's ongoing operations.

About Big Rock Brewery Inc.

Founded in 1985 by Ed McNally, Big Rock Brewery has continually evolved to meet changing consumer tastes. Initially launched with three distinctive beer offerings, the brewery now boasts a diverse portfolio including seasonal beers, ciders, and hard teas, maintaining a strong presence in the beverage industry. The company's brewing operations extend through Alberta and British Columbia, ensuring quality and craftsmanship in every product. Big Rock is publicly traded on the TSX under the symbol "BR". For more information about their offerings, visit their official website.

Frequently Asked Questions

Who is the new Interim CFO for Big Rock Brewery?

The new Interim Chief Financial Officer is Mr. William Woods, who has extensive financial leadership experience.

What experience does William Woods bring to Big Rock Brewery?

William Woods brings over 25 years of financial leadership experience across various sectors, including manufacturing and hospitality.

Why did Big Rock appoint a new CFO?

The appointment aims to strengthen the financial leadership of the company as it embarks on executing its strategic plans.

What is the significance of Mr. Chong’s tenure at Big Rock?

Mr. Chong played a crucial role in the company during a time of transition, helping to lead a non-brokered private placement.

What products does Big Rock Brewery offer?

Big Rock Brewery offers a wide variety of signature beers, seasonal offerings, ciders, hard teas, and custom-crafted beverages.

About The Author

Greetings, I'm 32-year-old author and financial specialist Evelyn Baker. My introduction into the financial industry started with an economics degree and continued with a wealth of experience in wealth management and financial consulting. My great passion over the years has been assisting people and companies in making wise, well-informed decisions to reach their financial objectives.

My goal with writing is to simplify difficult financial ideas into understandable, doable guidance. My goal in writing many books and articles is to make personal finance understandable to everyone, irrespective of their experience or background. I want to give readers the information they need to take charge of their financial futures, from investing and retirement planning to budgeting and saving.

Along with my writing, I lead webinars and workshops where I provide doable advice and methods for achieving financial success. To reach a larger audience, I also frequently contribute to financial blogs and publications. My method is always to offer doable, real-world guidance that can actually improve people's lives.

Aside from my job, I like to cook, travel, and experience other cultures. I work hard to apply my belief in the value of a balanced life to my financial counsel. My goal in working is to encourage and enable people to succeed financially so they may lead the best lives possible.

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