Victory Home Remodeling Strengthens Leadership with New Appointment
Industry veteran to lead brand and employee experience transformation while elevating national presence
Victory Home Remodeling, recognized as one of the fastest-growing companies in the United States and acknowledged by Fortune Magazine as the top workplace in home remodeling for small to mid-sized businesses, is thrilled to announce the appointment of Bennett Andelman as its new Senior Vice President of Brand & Experience. With extensive experience in brand strategy and cultural transformation, Andelman steps into this role with the goal of amplifying the company's visibility and distinctiveness in the market.
Experience That Speaks Volumes
Andelman brings over 20 years of expertise in brand marketing and people experience to this pivotal position. His career began in the brand agency sector, ultimately leading him to become a partner at Allebach Communications, where he worked with notable clients such as Sabra Hummus, Utz Snacks, and L'Oréal Paris. This rich experience laid a robust foundation for his subsequent roles in the industry.
Following his tenure at Allebach, Andelman joined Power Home Remodeling as the Head of Marketing, Communications, and Experience. In this capacity, he led substantial growth, supporting the company’s transformation from $30 million to an impressive $1.2 billion in revenue within 13 years. His leadership helped cultivate a creative team of over 60 professionals, significantly enhancing the internal culture and making Power one of the most sought-after workplaces in the country.
Leadership and Culture Development
During his time at Power, the company garnered numerous accolades, including Fortune Magazine's #1 Company to Work For as a Millennial and being ranked among the top spots on Glassdoor's Best Places to Work. His ability to implement impactful campaigns, such as the highly recognized LeBron James-to-Philly billboard initiative, exemplifies his innovative approach.
A Mission to Inspire
After departing from Power, Andelman co-authored the Amazon Best Seller "The Lost Audience," which delves into the often-ignored internal customers: employees. He also founded HaloEffect, a consulting firm committed to transforming customer and employee experiences for a varied clientele ranging from Fortune 500 companies to startups.
Andelman’s joining Victory is a logical progression as the company aims to establish itself as a renowned brand built on trust and inspiration. He states, "We're not just building a brand—we're building belief. Victory is a rare company; it has a soul. My mission is to empower every employee to show up as their best selves and share how extraordinary this business truly is."
Transforming Brand and Experience
In his role as SVP of Brand and Experience, Andelman will manage all elements of brand strategies, communication initiatives, and creative direction. Additionally, he will lead talent acquisition, people operations, community impact, and learning and development efforts within the company as it continues to grow and evolve.
Bill Winters, the CEO of Victory Remodeling, describes Andelman as a unique leader who unites world-class marketing skills with a heartfelt passion for people. He emphasizes that Andelman’s history of success is coupled with his genuine compassion, which will play a crucial role in elevating the Victory brand to new heights.
About Victory Home Remodeling
Victory Home Remodeling is one of the largest, full-service exterior home remodeling companies in the nation, employing over 300 individuals and serving 5,000 customers with nearly $100 million in annual revenue. Since its establishment, Victory has focused on delivering exceptional quality in home transformations while adhering to a customer-first philosophy.
Headquartered in the iconic Bell Works building, Victory specializes in providing high-quality craftsmanship and design, establishing a reputation for excellence that spans across several states. The company also commits to community betterment through the Victory Foundation, which promotes initiatives aimed at building a better world.
For those interested in joining the Victory team, open positions can be found on their website. The company actively seeks passionate individuals to contribute to its mission of transforming residential spaces and delivering outstanding customer experiences.
Frequently Asked Questions
Who is Bennett Andelman?
Bennett Andelman is the newly appointed Senior Vice President of Brand & Experience at Victory Home Remodeling, bringing over two decades of industry experience.
What is his role at Victory Home Remodeling?
Andelman is responsible for leading brand strategy, communications, creative direction, and enhancing employee and customer experiences.
What achievements does Bennett Andelman have?
He has previously led significant growth in Power Home Remodeling and authored a best-selling book on internal customer experiences.
What is Victory Home Remodeling known for?
Victory Home Remodeling is recognized for its focus on high-quality craftsmanship and exceptional customer experiences in the home remodeling industry.
How does Victory Home Remodeling give back to the community?
The company supports the Victory Foundation, dedicated to championing initiatives that foster community improvement and building a better world.
