Being Frenshe Launches Mood-Boosting Lip Care Collection
Introducing Being Frenshe's New Lip Wellness Collection
Being Frenshe, the wellness brand created by Ashley Tisdale, is expanding its offerings to include a new line focused on lip wellness. This exciting new collection is set to launch exclusively at Target, introducing thoughtful products that combine self-care with delightful scents. Known for its focus on mood-boosting essentials, this expansion signifies a crucial step in the brand's journey.
Collection Highlights
The Lip Wellness Collection is designed not just for hydration but also for uplifting your overall well-being. By intertwining skincare with enticing fragrances, the collection aims to redefine how we perceive lip care as part of a daily self-care routine. As Tisdale emphasizes, "lips deserve as much attention as any other part of the body, and we wanted to create a range that reflects that care and intention."
Core Products
The collection includes two main products tailored to meet varying lip care needs:
- Restoring Lip Balm - A luxurious balm made with nourishing ingredients like peptides and cupuaçu butter, designed to provide intense hydration and care. It comes in four signature scents: Cashmere Vanilla, Solar Fleur, Moon Milk, and Lavender Cloud.
- Nourishing Lip Mask - An overnight treatment that deeply hydrates and restores lips, enriched with Magnesium and Vitamin E. Available in Cashmere Vanilla and Lavender Cloud, this product promises to revitalize your lips as you sleep.
Affordability and Accessibility
All products in the Lip Wellness Collection are priced under $14, emphasizing the brand's commitment to making wellness accessible. Consumers can find these products at Target locations across the nation, providing a convenient way to integrate self-care into their everyday lives.
Brand Vision
Piyush Jain, CEO of Maesa, the company behind Being Frenshe, articulated the significance of introducing this line. "Lip care is a vital routine for many people, offering not just physical benefits but also a meaningful emotional connection. We wanted to innovate within this space while honoring Ashley's vision for the brand, ensuring that every product serves a purpose beyond its basic function. This collection truly encapsulates the scent-first approach we champion, providing consumers with a ritual that is both purposeful and nourishing."
About Being Frenshe
Founded by Ashley Tisdale, Being Frenshe focuses on enhancing everyday moments through intentional self-care rituals. The brand employs clean formulas powered by MoodScience Scent Technology™, specifically crafted to promote well-being and emotional balance through pleasant fragrances. Positioned as a staple in accessible wellness, Being Frenshe is available at Target nationwide, ensuring that everyone can enjoy luxurious self-care at their fingertips.
About Maesa
Maesa is at the forefront of transforming the beauty industry by nurturing vibrant brands that cater to consumer needs. With an innovative approach to product development and marketing, they deliver meaningful and high-quality offerings across various wellness categories. The portfolio includes a variety of brands, where each is carefully curated to enhance daily life through beauty and self-care.
Frequently Asked Questions
What is the Being Frenshe Lip Wellness Collection?
The Lip Wellness Collection is a new line of lip care products that includes a Restoring Lip Balm and a Nourishing Lip Mask, designed to nourish and uplift.
Where can I purchase Being Frenshe products?
Being Frenshe products can be found exclusively at Target stores and on Target's official website.
How is the Lip Wellness Collection priced?
All items in the Lip Wellness Collection are priced under $14, making them affordable for consumers seeking quality lip care.
Who is behind the creation of Being Frenshe?
Being Frenshe was founded by Ashley Tisdale, who draws inspiration from her own wellness journey to create products that focus on self-care.
What is MoodScience Scent Technology?
MoodScience Scent Technology is a fragrance innovation by Being Frenshe aimed at supporting emotional well-being through scent by integrating uplifting ingredients into their products.
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