BD's Love Your Limbs Initiative Enhances PAD Awareness Campaigns
BD's Community Initiative for Peripheral Artery Disease Awareness
In an effort to recognize Peripheral Artery Disease (PAD) Awareness Month, BD (Becton, Dickinson and Company) (NYSE: BDX) is focusing attention on PAD, a serious circulatory disorder that significantly restricts blood flow to the limbs. This condition is a leading cause of preventable amputations and impacts millions of individuals across various demographics. While PAD affects over 21 million Americans and more than 200 million people globally, it often goes undiagnosed, contributing to high rates of serious complications.
Understanding the Importance of Early Intervention
Without timely intervention, PAD can escalate into severe health threats, leading to strokes, heart attacks, or limb loss. Each year, more than 150,000 preventable amputations occur in the U.S. due to PAD-related complications. Despite its prevalence and the grave risks associated with it, the disorder remains underdiagnosed, particularly in underserved communities where access to healthcare may be limited.
Launching the 'Love Your Limbs' PAD Community Screening Initiative
In response to the challenges posed by PAD, BD has launched the 'Love Your Limbs™' PAD Community Screening Initiative. This program aims to expand accessibility to PAD screenings through collaborations with healthcare providers, offering free ankle-brachial index (ABI) screenings. This quick and non-invasive test can detect PAD in under 15 minutes, making it an invaluable tool for early diagnosis.
“Too many lives are lost due to late diagnosis of PAD,” stated Rob Righi, vice president and general manager of the Vascular Platform at BD Peripheral Intervention. “With the 'Love Your Limbs™' initiative, we aim to eliminate barriers to care and improve early detection by connecting patients with healthcare providers.”
Community Engagement and Support
Recently, BD partnered with local healthcare providers to host community screenings. These efforts include collaborations with organizations such as Ochsner Health. At various community health events, attendees who screened positive for PAD receive guidance and support, connecting them to resources that cater to their needs.
Data-Driven Insights for Targeted Outreach
To support its outreach, BD is developing a PAD Health Access Dashboard and Heatmap. This innovative data-driven tool will allow healthcare professionals to identify regions with high rates of amputation or PAD underdiagnosis, thereby targeting interventions in the communities that need them the most. This analysis underscores BD's commitment to addressing health disparities attributed to PAD.
Moreover, BD collaborates with the American Heart Association on the National PAD Action Plan. This initiative focuses on enhancing public awareness surrounding PAD, promoting early diagnosis, and improving the quality of life for those afflicted by the condition. The partnership emphasizes the critical need for unified action to prevent PAD-related complications.
Empowering Lives with Education and Technology
PAD is frequently termed a “silent threat” because many individuals, up to 59%, may not exhibit any symptoms. However, identifying and treating PAD in its early stages can drastically reduce the likelihood of serious complications. BD leverages its longstanding experience in creating vascular innovations to provide tools and technology that benefit clinicians and improve patient outcomes.
This PAD Awareness Month, BD urges the community, healthcare providers, and leaders to become actively involved in raising awareness, advocating for early screening, and supporting life-saving care for those affected by PAD. By working together, we can reduce the prevalence of preventable amputations and enhance lives.
About BD
BD, a leading global medical technology company, is dedicated to advancing health by enhancing medical discovery, diagnostics, and care delivery. With over 70,000 employees worldwide, BD is committed to improving the safety, effectiveness, and efficiency of healthcare delivery processes. By partnering with various organizations and working closely with healthcare customers, BD aims to tackle significant global health challenges and improve patient outcomes.
Frequently Asked Questions
What is PAD and why is it important to screen for it?
Peripheral Artery Disease (PAD) is a circulatory disorder that restricts blood flow to the limbs. Early screening is crucial to prevent serious complications like strokes or amputations.
How does the Love Your Limbs initiative help?
The initiative facilitates community screenings for PAD, providing quick and essential tests to detect the disease early and ensure timely intervention.
Why is PAD often underdiagnosed?
PAD frequently goes unnoticed due to lack of symptoms in many individuals and limited access to healthcare in underserved communities.
What role does data play in PAD awareness efforts?
Data is utilized to identify areas with high PAD prevalence, allowing for targeted interventions and outreach in communities with the greatest need.
How can individuals get involved in PAD awareness efforts?
Individuals can participate by advocating for early detection, utilizing available resources for education, and supporting community health initiatives.
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