BBB National Programs Board Updates for the Upcoming Term
The Board of Directors of BBB National Programs, an influential nonprofit focused on enhancing consumer trust, recently welcomed three new members and re-elected a current member to continue their vital work in self-regulation. This transition indicates the organization's dedication to maintaining industry standards and addressing consumer needs effectively.
Introduction of New Board Members
Joining the vibrant BBB National Programs team are Kathryn Farrara, who serves as North American General Counsel at Unilever; Lydia Parnes, a notable former regulatory expert from the FTC; and Justin Thomas-Copeland, the CEO of the American Association of Advertising Agencies. Each brings a unique perspective and a wealth of experience that will certainly enhance the board's mission.
Expertise to Drive Change
Eric D. Reicin, President and CEO of BBB National Programs, expressed enthusiasm about the new board members. Their collective expertise is expected to not only strengthen the governance of the organization but also propel efforts aimed at reinforcing consumer trust across various industries.
Continuity with Re-Election
The organization also sees the re-election of Bob Liodice, the CEO of the Association of National Advertisers, who will continue serving on the board for the next term. His longstanding commitment to self-regulation in the advertising sector serves as a reassuring presence amidst the changes.
Commitment to Self-Regulation
David Hubbard, who chairs the board, remarked on Liodice's re-election, emphasizing that Bob's experience and dedication to responsible marketplace practices help drive the organization's objectives. His insights are invaluable, and his return contributes to a strengthened leadership team.
Farewell to Departing Board Members
As the board welcomes fresh faces, it also bids farewell to several departing members, including Luis-Xavier Hernandez from Unilever and Maureen Ohlhausen, a former FTC chair. Their contributions have been significant, and the organization extends heartfelt thanks for their service.
Looking Ahead
In light of such transitions, BBB National Programs is committed to fortifying its role as the U.S. home for industry self-regulation. By uniting experienced professionals who genuinely care about consumer protection and business ethics, the organization is poised to tackle upcoming challenges effectively.
Meet the Current Board of Directors
The continuing leadership of BBB National Programs consists of a diverse group of professionals, each bringing a unique background to the table. Board members include:
- David Hubbard – Board Chair, Vice President & Deputy General Counsel, Verizon
- Jocelyn Hunter – Board Vice Chair, Vice President and Deputy General Counsel, Home Depot
- Elizabeth A. Allen – Chief Legal Officer, NPR
- David Cohen – President and CEO, Interactive Advertising Bureau
- Kathryn Farrara – North American General Counsel, Unilever
- Camille Johnston – VP of Communications, Johns Hopkins University
- Bob Liodice – CEO, Association of National Advertisers
- Sandi L. Masino – Senior Audit Executive
- Justin Thomas-Copeland – CEO, American Association of Advertising Agencies
With such a prestigious assembly, BBB National Programs is equipped to navigate the complexities of consumer trust in today's rapidly changing marketplace.
About BBB National Programs
BBB National Programs has a rich history of fostering consumer trust through its operation of over 20 programs dedicated to industry self-regulation. Established more than 50 years ago, these programs provide vital accountability and dispute resolution services. The initiatives focus on developing fair competition while creating safer experiences for consumers across various sectors.
The organization continues to evolve, adapting its methods to meet changing industry standards and consumer expectations, all while championing best practices across advertising, technology, and data privacy.
Frequently Asked Questions
What is the primary focus of BBB National Programs?
BBB National Programs aims to enhance consumer trust by facilitating industry self-regulation through various programs.
Who are the new board members elected for the 2025-2028 term?
The new board members are Kathryn Farrara, Lydia Parnes, and Justin Thomas-Copeland.
What role does Bob Liodice continue to serve?
Bob Liodice continues as a board member, contributing his expertise as CEO of the Association of National Advertisers.
How long has BBB National Programs been in operation?
BBB National Programs has been operating for over 50 years, focusing on consumer trust and self-regulation.
What kind of professionals are represented on the board?
The board comprises leaders from various sectors including law, advertising, technology, and consumer services, bringing a wealth of experience to the organization.
