Bata's 130-Year Legacy Continues with 'Make Your Way' Campaign

Bata Celebrates 130 Years with a Bold New Campaign

Bata Unveils 'Make Your Way': A New Brand Evolution

Bata, one of the foremost names in the footwear industry, is thrilled to unveil a brand-new campaign called 'Make Your Way' in celebration of its impressive 130-year journey. This campaign symbolizes not just a milestone, but a thrilling evolution that seeks to position Bata as a leading choice for footwear enthusiasts across the globe.

A New Era for Bata Footwear

The 'Make Your Way' initiative emphasizes Bata's commitment to style, comfort, and affordability. The campaign is aimed at attracting a younger audience eager for trend-driven choices, while also honoring the legacy that has established Bata as a reliable footwear brand.

Global CEO of Bata, Sandeep Kataria, stated, "This campaign is about inspiring self-expression and confidence. At Bata, we create shoes designed to empower individuals as they carve their own paths in life and work towards their futures. We want our customers to feel confident and comfortable in their choices."

Connecting with Today's Fashion-Conscious Consumers

The newly refined positioning statement, emphasizing stylish, comfortable, and affordable shoes, aims to resonate with today’s fashion-savvy individuals. The campaign will leverage Bata’s signature labels, including 'Bata,' 'Bata Comfit,' and 'Bata Red Label,' illustrating a diverse footwear selection that caters to every aspect of consumer life, whether it be casual, formal, or sporty.

Global Campaign Strategy

Developed with the innovative agency &Rosàs, this global campaign involves significant multi-media investments, engaging in-store storytelling, and a comprehensive redesign of Bata’s e-commerce platforms and social media strategies. Every facet of the marketing initiative is crafted to enhance the customer experience and strengthen Bata’s presence within the footwear market.

Empowering Women through Special Initiatives

Importantly, the campaign will incorporate social initiatives aimed at uplifting women in various disciplines. Starting soon, in honor of the 130th anniversary, Bata will launch a limited edition of women’s ballerinas. This initiative is designed to support women engaged in ballet and other forms of dance, encouraging participation from diverse backgrounds while aiding those facing economic hurdles. The special edition dancers will be a stylish homage to the original Batovka, an innovative shoe first introduced by Bata in 1897.

About the Bata Group

Bata is recognized as a global leader in footwear manufacturing, distributing over 150 million pairs of shoes annually. The brand prides itself on delivering comfortable, stylish, and responsibly made shoes at competitive prices. Founded in 1894, this family-owned business now operates in more than 56 countries across five continents, continually striving to offer innovative designs that meet customer needs.

Meet &Rosàs: Bata's Creative Partner

Established in 2003, &Rosàs has emerged as a prominent advertising and communications agency based in Barcelona. Known for their market savvy and consistent results, the agency brings a wealth of creative energy to the Bata partnership.

Contact Information

For more information about Bata or for inquiries regarding the 'Make Your Way' campaign, please reach out to:

Sarah Stocchetti
Global Corporate Communications at Bata Group
Mobile: +41 79 724 60 68

Frequently Asked Questions

What is the 'Make Your Way' campaign about?

The 'Make Your Way' campaign focuses on embodying the spirit of self-expression and confidence, targeting a younger audience while honoring Bata’s longstanding heritage.

What does the new campaign aim to achieve?

This campaign seeks to appeal to fashion-conscious consumers, highlighting affordable and stylish shoe options that cater to their everyday needs.

How is Bata celebrating its 130th anniversary?

Bata is celebrating its milestone by launching the 'Make Your Way' campaign and introducing a special edition line of women's ballerinas to inspire and support women in the arts.

Who designed the 'Make Your Way' campaign?

The campaign was crafted by the advertising agency &Rosàs, known for their impactful marketing strategies and creativity.

How can consumers engage with the new Bata campaign?

Consumers can experience the campaign through Bata’s online platforms, in-store promotions, and through various media outlets where Bata is showcased.

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