Barrel Global Partners with Peaky Blinders for Spirits Line

Barrel Global Announces Exciting Partnership with Peaky Blinders
Barrel Global, the innovative US-based barrel ownership platform, is thrilled to reveal its partnership with Banijay Rights. This collaboration marks an important milestone as Barrel Global has become the Official Spirits Partner of the critically acclaimed series Peaky Blinders. Fans of the series can look forward to the launch of a unique Peaky Blinders-branded spirits line, with the debut product set to hit the market in early 2026.
What This Partnership Means for Whiskey Enthusiasts
This partnership provides Barrel Global with the exclusive rights to produce and distribute Peaky Blinders Spirits in key markets, including the US, Canada, and Mexico, among others. The upcoming spirits collection promises to celebrate the essence of the beloved series, merging high-quality craftsmanship with the rich storytelling that Peaky Blinders is known for, across various spirits categories.
Creators and Vision Behind the Collaboration
George Koutsakis, the visionary founder of Barrel Global, expressed his excitement about the partnership, stating, "We are all thrilled about this venture with Banijay Rights. Creating a line of Peaky Blinders spirits allows us to honor the legacy of this iconic show while providing fans with a distinctive, collectible experience. These creations will embody storytelling in a bottle."
Leila Loumi, Senior Vice President of Licensing and Merchandising at Banijay Rights, also shared her enthusiasm for this venture. She noted, "The Peaky Blinders world possesses a unique style that has captivated global audiences. With over 50 years of combined experience in the spirits industry, Barrel Global is poised to introduce an authentic and fresh avenue for fans, enhancing the Peaky Blinders brand within the premium spirits sector."
The Cultural Impact of Peaky Blinders
The multi-award-winning series Peaky Blinders has been critically acclaimed and widely viewed, created and written by Steven Knight. The production, handled by Caryn Mandabach Productions and Tiger Aspect Productions for BBC, with Banijay Rights overseeing global distribution, has spread its influence across more than 190 countries and is easily accessible via streaming platforms like Netflix. The announcement of two new series, produced for BBC iPlayer and Netflix, promises to further extend the show's captivating narrative and its impressive reach.
About Barrel Global
Founded by whisky expert George Koutsakis, Barrel Global is among the first companies in the U.S. to offer barrel ownership directly to consumers and collectors. The company is dedicated to making the experience of owning a barrel as accessible and enjoyable as possible. By partnering with renowned bourbon distilleries, Barrel Global ensures that every barrel is catered to with care, utilizing advanced purchasing and stock management systems to enhance client experience. The team aims to elevate the profiles of bourbon and American whiskey across the globe.
About Banijay Rights
Leading the way as a top global distributor, Banijay Rights boasts an extensive portfolio of over 205,000 hours of premium programming. The division specializes in distributing both scripted and non-scripted content, representing the content powerhouse, Banijay Entertainment. Banijay Rights encompasses a vast array of genres, ensuring that quality storytelling reaches audiences worldwide.
Frequently Asked Questions
What is the nature of the partnership between Barrel Global and Peaky Blinders?
The partnership allows Barrel Global to produce and distribute a line of Peaky Blinders-branded spirits.
When is the first product from this partnership expected to be available?
The initial product is scheduled for launch in early 2026.
Who is behind the creation of the Peaky Blinders series?
Steven Knight created the series, which has gained worldwide acclaim.
Which markets are included in the distribution of Peaky Blinders Spirits?
The spirits will be available in the US, Canada, and Mexico, among other markets.
How does Barrel Global ensure quality in its barrel ownership offerings?
Barrel Global partners with trusted distilleries and offers innovative management systems for safety and quality assurance.
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