Banuba and Street Art for Mankind Collaboration
Banuba, known for its innovative augmented reality (AR) solutions, has announced an exciting partnership with Street Art for Mankind (SAM), a non-profit organization committed to utilizing art for social change. This partnership aims to enhance community engagement and promote awareness about vital environmental issues through AR technology.
Creating Awareness Through AR Effects
As part of the collaboration, Banuba has developed a special pack of AR effects designed for SAM's mobile application. The app, named "Behind the Wall," allows users to discover and interact with various murals that support the organization's mission. Users can listen to stories behind each mural, take photos, and share them on their social media platforms, fostering a sense of community and awareness.
Connecting Through Art and Technology
The app enhances user experience by providing an interactive platform for art enthusiasts and casual users alike. Individuals can locate murals scattered across numerous cities, including major metropolitan areas. This not only allows users to appreciate the artworks in an engaging manner but also encourages them to ponder the social messages reflected in each mural.
Innovative Features of the 'Behind the Wall' App
Some of the exciting features of the Behind the Wall app include access to augmented reality filters that promote creativity and engagement among users. Notably, these filters include:
- Face Masks: Users can wear captivating virtual masks that add a playful touch to their photos. Among these, one can find masks inspired by popular characters such as Miraculous Ladybug.
- Touch-Up Options: Provides users with the ability to enhance their images by addressing imperfections and boosting overall appearance.
- Hair Recoloring: This feature allows users to experiment with a spectrum of hair colors virtually, making it easy to achieve unique looks.
Art as a Tool for Social Change
According to co-founders Audrey and Thibault Decker, Banuba's support significantly enhances SAM's mission. With the integration of the new "Selfie Art" functionality within the app, individuals have the opportunity to express themselves creatively. They can choose face masks designed by street artists or incorporate their favorite murals in the background of their selfies, thus encouraging artistic expression as a means of promoting social or environmental change.
Banuba’s Vision for a Better World
Banuba's initiative is part of a broader commitment to leverage AR technology for positive social impact. The company remains dedicated to collaborating with organizations that aim to create meaningful societal change.
About Street Art for Mankind
Street Art for Mankind is a passionate non-profit organization focusing on using art as a catalyst for social and environmental change. Their work involves creating art exhibitions, producing striking murals, and supporting other initiatives to bring attention to pressing issues like climate change and child trafficking.
About Banuba
Banuba stands at the forefront of AR technology with over eight years of experience in the industry. The company specializes in pioneering cutting-edge solutions such as face tracking, virtual try-on applications, and video editing software. With a genuine commitment to advancing technology for social good, Banuba has positioned itself as a trustworthy partner in making a positive difference.
Frequently Asked Questions
What is the purpose of the collaboration between Banuba and SAM?
The partnership aims to use augmented reality effects to raise awareness and promote social and environmental change through the app Behind the Wall.
How does the Behind the Wall app work?
The app allows users to explore murals, share pictures, and engage with the stories behind the artworks, enhancing their social media interactions.
What type of AR effects does the app provide?
The app features various augmented reality effects, including face masks, touch-ups, and hair recolor options for users to interact with creatively.
Why is the partnership significant?
This collaboration leverages innovative technology to foster community engagement while addressing important social and environmental issues through art.
What is Banuba's commitment to social causes?
Banuba is committed to using its AR expertise to support social initiatives and contribute positively towards societal changes.
