Banuba Launches Free Makeup Digitization for Enhanced Virtual Try-On

Banuba's Innovative Approach to Virtual Try-Ons

In the world of cosmetics, the shopping experience has evolved dramatically, and companies are constantly seeking innovative solutions to enhance customer engagement. Banuba has taken a progressive step forward by introducing free digitization of all makeup items via its impressive virtual try-on platform, TINT. This initiative aims to empower customers and optimize their shopping experiences, making it easier to explore new products.

Unmatched Service and Opportunity

Banuba's offer stands out by providing free digitization for all makeup items for customers who connect with their representatives until the end of the year. This means businesses can have their products digitally represented at no additional cost, allowing them to showcase the beauty of their collections effortlessly. The one-time setup fee associated with TINT ensures that any new products released will also be digitized forever, ensuring ongoing support for brands.

Enhancing Customer Experience

The decision to implement free digitization was inspired by the constant introduction of fresh collections in the beauty industry. With TINT's advanced technology, brands can maintain a competitive edge by enabling customers to visualize products realistically. This translates to a better price-to-quality ratio and fosters a more satisfying customer journey.

Positive Impact on Sales

According to Anton Liskevich, Chief Product Officer and Co-Founder at Banuba, customers have been providing valuable feedback and experiencing lower return rates related to new product performances. Such responses confirm the utility of Banuba's innovation when helping brands realize their goals of capturing consumer interest and boosting sales.

Case Study: Success with Oceane

A notable highlight of Banuba's offerings is seen with Oceane, a Brazilian beauty brand that embraced TINT early in its journey. Oceane reported a staggering 1000% increase in their add-to-cart rate, which signifies the persuasive power of virtual try-ons in influencing customer decisions. As a direct result, the brand quickly sold out their inventory, necessitating additional orders to meet the overwhelming demand.

Oceane's experience exemplifies the potential benefits of adopting virtual try-on technology, and many brands have mirrored similar positive trends.

Benefits for Brands Adopting TINT

• Building consumer confidence for new product launches.
• Increasing overall sales numbers due to enhanced engagement.
• Reducing the number of returns significantly, leading to more satisfied customers.

Technical Insights of TINT

An essential feature that sets TINT apart is its capability to account for the nuances of cosmetic products, such as different finishes and light simulations. This creates an ultra-realistic experience for users, empowering them to make informed purchase decisions which ultimately translates to higher conversion rates for companies.

Contacting Banuba for a Demo

Brands interested in elevating their virtual shopping experiences can contact Banuba's team via their official email to schedule demos. By embracing this opportunity for free makeup digitization, companies can streamline their processes and offer cutting-edge technology to their customers, enhancing engagement and satisfaction.

About Banuba

Banuba is celebrated for being a pioneering force in augmented reality, boasting over eight years of industry experience. The company specializes in face tracking, virtual try-on, and developing solutions for virtual backgrounds. Banuba provides robust software development kits (SDKs) that enable businesses to incorporate augmented reality features and video editing capabilities seamlessly into their products, elevating the overall consumer experience.

Frequently Asked Questions

What is the significance of Banuba's free digitization offer?

This offer allows brands to digitize their makeup products at no cost, enhancing their virtual try-on capabilities.

How does TINT improve the customer shopping experience?

TINT provides an ultra-realistic representation of cosmetic products, allowing customers to visualize how they would look before making a purchase.

What was Oceane's experience with Banuba's TINT platform?

Oceane reported a 1000% increase in their add-to-cart rate after implementing TINT, showcasing its effectiveness in boosting customer engagement.

Can companies continue to digitize new products?

Yes, once the initial setup fee is paid, all future products will be digitized for free, ensuring ongoing support.

What technologies does Banuba specialize in?

Banuba focuses on augmented reality solutions, particularly in face tracking, virtual try-ons, and virtual backgrounds.

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