Bango Partners with DISH and Sling for Enhanced Bundling Services
Introduction to Bango's Innovative Solutions
Bango, a leader in subscription bundling based in Cambridge, United Kingdom, has joined forces with DISH TV, a major player in the telecommunications industry, alongside its streaming service, Sling TV. This partnership is set to revolutionize how subscription services are delivered, thanks to the Digital Vending Machine® (DVM™) developed by Bango.
Enhancing Customer Experiences
The collaboration kicks off with a highly anticipated football streaming service, allowing DISH customers to conveniently add this service to their monthly bill. This strategic move not only simplifies the purchasing process but also ensures that football fans can easily access their favorite games without hassle, enhancing their overall viewing experience.
Benefits of the Digital Vending Machine®
By leveraging the Bango DVM, DISH and Sling can explore a vast array of subscription offerings. This gateway provides them access to an extensive network of global partners, facilitating the rapid deployment of innovative bundles tailored to the preferences of their customers. This means substantial time and resources are saved, as there is no need for lengthy, costly integrations.
Bringing Flexibility and Innovation
The Digital Vending Machine® offers a significant advantage for retailers, banks, and telcos by enabling them to innovate swiftly. It allows these businesses to create more attractive bundles and offers, enhancing their competitive edge. Furthermore, it simplifies the access customers have to the content and services they value, ultimately leading to higher satisfaction and retention rates.
Statements from Company Leaders
Liz Riemersma, VP of Strategy and Business Development at DISH Video Services, remarked, "The Digital Vending Machine® from Bango gives us the speed and flexibility to deliver the content our customers are demanding. Quickly launching new offers is critical for us to enhance customer experience, and Bango makes this process seamless."
Paul Larbey, CEO of Bango, expressed his enthusiasm for the partnership, stating, "Subscription bundling is evolving, and personalization is crucial for future growth. It’s exciting to see DISH and Sling quickly adapting to these changes using our DVM, which lays the foundation for broader subscription strategies. We are eager to deepen our collaboration with them."
About Bango and Its Impact
Bango is dedicated to helping content providers connect with paying customers through strategic global partnerships. It has transformed how digital content and services are monetized by enabling online payments for mobile users on a global scale. The Digital Vending Machine® plays a pivotal role in the burgeoning subscription economy, empowering subscribers with choices and control over their services.
Leading content providers like Amazon, Google, and Microsoft trust Bango to facilitate their subscriber reach worldwide. This collaboration exemplifies Bango's commitment to enhancing the subscription user experience.
Contact Information
For media inquiries, contact Giles Tongue, VP Marketing at Bango. Email: giles@bango.com
Frequently Asked Questions
What is the primary goal of the Bango and DISH partnership?
The partnership aims to enhance subscription offerings and simplify the purchase process for DISH and Sling customers through the Digital Vending Machine®.
How does the Digital Vending Machine® benefit DISH and Sling?
Bango's DVM allows DISH and Sling to quickly deploy tailored subscription bundles and offers without extensive integrations, providing a competitive advantage.
What new service is being launched initially?
A popular football streaming service is the first offering, allowing DISH customers to seamlessly add it to their monthly bills.
Who can benefit from the Digital Vending Machine®?
Businesses such as telcos, banks, and retailers can use the DVM to innovate and provide customers with better access to content and subscription options.
What are Bango's future plans?
Bango plans to continue expanding its network and partnerships to further enhance subscription services and customer experiences in the digital content landscape.
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