Bang & Olufsen's Impressive Q1 Performance Marks Future Growth

Bang & Olufsen Reports Record-High Gross Margin in Q1
Bang & Olufsen, a leader in premium audio products, has announced its remarkable achievements during the first quarter for the fiscal year 2025/26. Despite a slight decline in revenue, the company has noted a record-high gross margin of 58.7%. This success comes at a time when the company is adapting to market dynamics and consumer expectations.
Exploring Q1 Performance Highlights
In this quarter, the company's revenue fell by 4% in local currencies. This drop primarily stems from a reduction in sell-in as monobrand partners controlled their inventories. However, there was a glimmer of positive growth; like-for-like sell-out saw an increase of 1%. This indicates that while there are challenges, the customer demand remains strong in key markets, particularly in urban areas associated with the brand's strategic focus.
Strategic Transition Towards Growth
As part of Bang & Olufsen’s ongoing growth strategy, the focus has pivoted towards enhancing retail excellence, boosting marketing efforts, and investing in innovative product development. CEO Kristian Teär emphasized this sentiment by stating, "We continued our strategy execution in Q1 by investing in future profitable growth."
Introduction of the Beo Grace Earpieces
A significant milestone for the company this quarter is the announcement of the new Beo Grace earpieces, paving the way for Bang & Olufsen's 100th anniversary celebrations. Teär stated that these earpieces embody the essence of the brand's legacy: beautiful sound, unmatched craftsmanship, and timeless luxury. This product launch not only signifies innovation but also a deep commitment to delivering exceptional audio experiences.
Financial Highlights: A Detailed Breakdown
A closer look at the financial highlights reveals a mixed yet promising picture for Bang & Olufsen:
- Like-for-like sell-out increased by 1% compared to the previous year. Conversely, like-for-like sell-out for Branded channels declined by 1%.
- The reported revenue was DKK 517 million, a decline of 5.0% year-on-year.
- Branded channels saw revenue decline by 12%. Although the overall picture seems bleak, the gross profit rose to DKK 304 million, marking a slight increase.
- The gross margin increased significantly, rising to 58.7% from 55.2% in the previous fiscal year.
- EBITDA before special items was reported at DKK 27 million, with an EBITDA margin of 6.5%.
- Free cash flow was down to DKK -135 million compared to DKK -36 million last year.
Maintaining Financial Outlook for FY 2025/26
Bang & Olufsen has retained its financial outlook for the fiscal year 2025/26, aiming for revenue growth of 1% to 8% in local currencies. The company anticipates an EBIT margin (before special items) in the range of -3% to 1%. Managing free cash flow remains a critical concern, with projections set between DKK -100 million and 0 million.
Future Directions and Investor Engagement
For those interested in gaining deeper insights into Bang & Olufsen's future trajectory, a conference call is scheduled for early October. This platform will provide investors the opportunity to discuss the trading statements in detail and gain a clearer understanding of the company’s strategic direction.
For any inquiries or additional information, you may reach out to:
Cristina Rønde Hefting
Sr. Director, Strategy & Investor Relations
Phone: +45 4153 7303
Marie Elbæk
Global Corporate Media Relations Lead
Phone: +45 6021 2542
Frequently Asked Questions
What was the gross margin for Bang & Olufsen in Q1 2025/26?
The gross margin was reported at 58.7%, which is an increase from the previous year's 55.2%.
How did Bang & Olufsen's like-for-like sell-out perform?
Like-for-like sell-out increased by 1% compared to the previous year, indicating some resilience despite overall revenue decline.
What is the financial outlook for the fiscal year 2025/26?
Bang & Olufsen aims for revenue growth in local currencies ranging from 1% to 8% and expects an EBIT margin of -3% to 1%.
When is the next conference call for investors?
The conference call is set for early October, offering insights into the Q1 trading statement and company strategy.
Who can I contact for more information?
You can reach Cristina Rønde Hefting or Marie Elbæk for inquiries related to investor relations and media relations, respectively.
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