Bandero Premium Tequila: A Rising Star in New Markets
Bandero Premium Tequila Expands into New Markets
Bandero Premium Tequila, recognized for its exquisite Blanco and Café variants, has recently expanded its availability into three new markets. This includes states that promise a vibrant consumer base for their products. Bandero Blanco and Café are now accessible in Illinois, Nevada, and North Carolina, further enhancing its presence alongside established locations like California, Colorado, Texas, New York, and New Jersey.
A Taste of Excellence
The brand has created a significant buzz in the spirits industry with its remarkable achievements. Bandero Blanco was honored with the prestigious Gold Best in Class at the 2025 Berlin International Spirits Competition, achieving a stunning 95-point score, marking it as one of the finest spirits in the competition. This accolade reinforces Bandero's commitment to quality and excellence in the tequila market, setting the stage for its ongoing growth.
Heritage and Craftsmanship at Its Core
Founded in 2021, Bandero Premium Tequila is a venture led by John Paul DeJoria, co-creator of the renowned Patron tequila. Bandero prides itself on utilizing only the finest Blue Weber Agave, which matures for a commendable seven years in the fertile red clay soil of Jalisco, Mexico. The result is a premium tequila that embodies the floral and subtly sweet flavor profile that aficionados appreciate. Bandero ensures that its tequila is 100% pure, made without additives, colorants, or sweeteners, allowing the authentic flavors of the agave to shine through.
Commitment to Sustainability
Moreover, Bandero's production process emphasizes sustainability. The company has established a zero-waste production system where liquid byproducts are reused for irrigation and agave fibers support local farming initiatives. Their bottles are uniquely designed from recycled glass and adorned with custom, plant-based vegan leather, showcasing their commitment to both quality and environmental responsibility.
Growing Popularity and Consumer Demand
As Bandero continues its expansion, Johanna DeJoria, VP of Sales, remarked on the brand's impressive growth. "As we grow into new markets, our goal is to continue to share our story of craftsmanship, heritage, and sustainability. We've seen a 50% increase in sales from the previous year and expanded our market share by 40% in the last four months," she stated. This growth hints at an increasing demand for a premium sipping tequila that emphasizes quality without excess pricing.
Premium Offerings
In addition to their acclaimed Blanco variant, Bandero also delight customers with a unique Café tequila. This blend combines the award-winning Blanco with rich Mexican coffee concentrate and agave honey, resulting in a spirit that showcases notes of freshly roasted coffee, vanilla, and cacao. As tequila continues to gain traction in the U.S., Bandero positions itself as a crucial player. In 2023, tequila became the second best-selling spirit in the U.S., with sales reaching $6.5 billion.
About Bandero Premium Tequila
Bandero Premium Tequila offers two exceptional spirits: an additive-free Blanco, which is triple-distilled and chill-filtered for purity, and the Café, which balances rich coffee flavors with the quality of Blanco. Both varieties retail for under $50, catering to those seeking a premium but affordable sipping experience.
Looking Ahead
With significant growth already witnessed, Bandero is not stopping here. The brand is actively looking to expand its distribution further, having already made significant inroads in several key markets. They look ahead to the potential of captivating a wider segment of consumers eager for high-quality tequila.
Frequently Asked Questions
What types of tequila does Bandero offer?
Bandero offers two main varieties: an additive-free Blanco and a rich Café tequila that combines Blanco with coffee flavors.
Where can I find Bandero tequilas?
Bandero is available in multiple states including California, Colorado, Illinois, Nevada, New Jersey, New York, North Carolina, and Texas.
Who is behind Bandero Premium Tequila?
Bandero is the latest venture by John Paul DeJoria, who co-created Patron tequila.
What awards has Bandero tequila won?
Bandero Blanco recently received the Gold Best in Class award at the 2025 Berlin International Spirits Competition.
How does Bandero ensure sustainability in its production?
Bandero employs a zero-waste production process where byproducts are repurposed and uses eco-friendly materials for packaging.
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