Baja California Sur Launches EMBRACE IT Initiative
The state government of Baja California Sur has officially introduced EMBRACE IT, a new initiative designed to support sustainable tourism. This strategic move aims to enhance the tourism experience while simultaneously generating crucial funds for environmental conservation and local community development.
Understanding EMBRACE IT Tax
Beginning on June 30, 2025, the EMBRACE IT tax will be applied to foreign visitors who plan to stay for more than 24 hours. The tax is set at $470 MXN (approximately $25 USD) per person. To streamline the process, payments must be completed exclusively online using the Travelkore platform. Visitors will need to present their payment confirmation upon entering and exiting the state.
Official Statement on EMBRACE IT
“Our commitment is to provide an unforgettable tourism experience while protecting our ecosystems and supporting the well-being of local communities. EMBRACE IT is a key tool to achieve this,” stated Mtra. Bertha Montaño Cota, the Minister of Finance and Administration. This statement reflects the intention behind this innovative tax initiative.
Allocation of Resources
Purpose of Collected Funds
The funds collected from the EMBRACE IT tax are earmarked for three major areas aimed at enhancing both the community and the environment:
- Environmental Protection
- Infrastructure Improvement
- Social and Cultural Projects
Key Details Regarding the Tax
The initiation of the EMBRACE IT tax comes with specific details that visitors should be aware of:
- Collection Start Date: June 30, 2025
- Tax Amount: $470 MXN per visitor (approx. $25 USD)
- Payment Method: Digital payment only
- Coverage: This tax applies to all foreign visitors arriving by land and air at local airports including Los Cabos, Cabo San Lucas, La Paz, and Loreto.
- Collection Agency: Managed by Tourist Tax México, S.A. de C.V. (TTMX)
Utilizing Technology for Efficiency
This initiative will be implemented in cooperation with Tourist Tax México S.A. de C.V. (TTMX), leveraging the advanced SaaS technology provided by Travelkore. This partnership is crucial in allowing an efficient system for tax payment collection and compliance, ensuring tourists face minimal disruptions during their travels.
About Tourist Tax México
Tourist Tax México is recognized for providing technological and administrative solutions related to the collection of tourist taxes. Their services focus on offering efficient payment options through digital platforms, thereby simplifying tax processes for visitors.
About Travelkore
Travelkore plays a pivotal role in managing tourist tax payments, ensuring compliance with local regulations. This global technology platform optimizes the payment experience, making it seamless and secure for travelers.
Frequently Asked Questions
What is the EMBRACE IT tax?
The EMBRACE IT tax is a new fee applied to foreign visitors staying in Baja California Sur for more than 24 hours, aimed at funding sustainable tourism efforts.
When does the EMBRACE IT tax start?
The collection of the tax will begin on June 30, 2025.
How much is the EMBRACE IT tax?
The tax is set at $470 MXN per person, roughly equivalent to $25 USD.
How can visitors pay the EMBRACE IT tax?
The tax must be paid online via the Travelkore platform before arriving in Baja California Sur.
What will the funds be used for?
The funds collected will be utilized for environmental protection, infrastructure improvement, and social projects benefiting the local community.
