Setting the Stage for Sustainable Tourism
Baja California Sur is embarking on an exciting new initiative called EMBRACE IT, aimed specifically at enhancing the region's sustainable tourism efforts. The state government is rolling out this forward-thinking tax initiative designed to bolster environmental conservation, foster community development, and improve local tourism infrastructure.
Details of the EMBRACE IT Initiative
Under this program, foreign visitors who stay longer than 24 hours in the region will be required to pay a tax of $470 MXN per person, approximately $25 USD. This payment is to be made online through a dedicated platform, Travelkore, and visitors must ensure they present proof of payment at entry and exit points to the state.
A Commitment to Local Well-Being
Mtra. Bertha Montaño Cota, Minister of Finance and Administration, emphasizes the state's commitment to providing a memorable tourism experience while protecting local ecosystems. She stated, "Our commitment is to provide an unforgettable tourism experience while protecting our ecosystems and supporting the well-being of local communities. EMBRACE IT is a key tool to achieve this." This holistic approach reflects the balance between tourism development and environmental stewardship.
Objectives and Responsibilities
The initiative will be implemented as outlined in Article 129 Bis of the Finance Law, ensuring a seamless process for tax collection in partnership with Tourist Tax México S.A. de C.V. (TTMX). As such, the funding will be allocated specifically for a number of critical areas:
- Environmental Protection
- Infrastructure Improvement
- Social and Cultural Projects
Key Information Launching the EMBRACE IT Initiative
Essential information regarding the EMBRACE IT tax introduces the timeline and specifics:
- Start of Collection: June 30, 2025
- Amount: $470 MXN per person (approx. $25 USD)
- Modality: Digital payment only
- Coverage: All foreign visitors arriving by land and air at Los Cabos, Cabo San Lucas, La Paz, and Loreto airports.
- Responsible for Collection: Tourist Tax México, S.A. de C.V. (TTMX)
Enhancing the Visitor Experience
The EMBRACE IT initiative is a comprehensive approach, reflecting the significance of sustainable tourism. This strategy not only looks to enhance visitor experiences but also aims to establish a framework for promoting local communities' well-being while respecting and nurturing the environment.
About the Organizations Involved
Tourist Tax México, S.A. de C.V. (TTMX) is dedicated to providing technological and administrative solutions aimed at efficiently managing tourism-related taxes, ensuring that funds are directed towards areas benefiting both visitors and residents. Similarly, Travelkore, the platform facilitating this initiative, specializes in managing tourist tax payments while maintaining regulatory compliance—streamlining processes for all involved.
Frequently Asked Questions
What is the purpose of the EMBRACE IT initiative?
The initiative is designed to generate funds for environmental conservation, community development, and improvements to local tourism infrastructure.
How much will visitors be charged under the EMBRACE IT initiative?
Visitors will be required to pay a tax of $470 MXN per person, which is approximately $25 USD.
When does collection of this tax begin?
The collection of the EMBRACE IT tax will start on June 30, 2025.
How will the tax be paid?
The tax must be paid online exclusively through the Travelkore platform before entering or exiting the state.
Who is responsible for collecting the EMBRACE IT tax?
Tourist Tax México, S.A. de C.V. (TTMX) is responsible for the collection of this tax from visitors.
