Back Market Poised for Major Growth Amid Sustainable Tech Demand

Back Market Enters a New Growth Phase

Back Market is gearing up for exciting opportunities in the realm of premium refurbished electronics. With a forecast estimating record €3 billion in gross merchandise volume (GMV) by 2025, the company aims to leverage its global expansion alongside new services to fulfill the rising consumer demand for sustainable technology.

Forecasting a New Era of Growth

As Back Market positions itself prominently in the global refurbished electronics market, it is on track for a more than 30% growth in GMV. The platform has evolved significantly, now serving 17 million customers worldwide, and has seen a remarkable 36% increase in new users. This growth underscores the company’s commitment to making refurbished electronics mainstream.

Emerging Market Success

As the demand for refurbished devices grows, Back Market's presence in major markets like the United States has solidified. Leading the charge is France, witnessing robust GMV growth, while notable expansions in markets such as the UK, Germany, and Italy contribute significantly to the company’s success.

Consumer Values Shift Towards Refurbished Products

In an environment marked by inflation and economic uncertainty, consumers are increasingly seeking value for their money. As families brace for back-to-school expenses and holiday shopping, refurbished devices present an attractive solution, combining affordability with quality.

Innovation Through New Services

Thibaud Hug de Larauze, Co-founder and CEO of Back Market, emphasizes a cultural shift towards sustainability in technology. The launch of a new repair platform marks a significant step in making sustainable choices accessible to all consumers. This initiative is designed to provide a reliable channel for smartphone and tablet repairs, either on a single-service basis or through a subscription model.

Aiming for Business-to-Business Growth

Back Market is also expanding its offerings for businesses, already collaborating with nearly 6,000 companies in various sectors. By aiding organizations in reducing IT expenses while advancing their sustainability initiatives, Back Market is positioning itself as a vital partner in the quest for ecological responsibility in the corporate realm.

Sustainability as a Core Mission

Every refurbished device sold by Back Market represents a commitment to reducing carbon emissions and minimizing e-waste, providing customers not only with a cost-effective alternative but also a way to contribute positively to the environment. The digital industry's impact on global greenhouse gas emissions is substantial, and Back Market’s mission to make refurbished technology the preferred choice plays a crucial role in addressing this concern.

About Back Market

As a leader in the global marketplace for verified refurbished technology, Back Market is dedicated to extending the lifecycle of electronics. Founded in 2014, the company’s growth trajectory has been impressive, sustainably avoiding over 2 billion kg of carbon emissions through its innovative approach towards circularity and device repair.

Frequently Asked Questions

What is Back Market's main focus?

Back Market focuses on providing a marketplace for premium refurbished electronics, promoting sustainability and affordability.

How much GMV does Back Market expect to achieve by 2025?

The company forecasts reaching a record GMV of €3 billion by 2025.

What role does sustainability play in Back Market's strategy?

Sustainability is central to Back Market's mission, aiming to reduce e-waste and carbon emissions while promoting refurbished technology.

How does Back Market support businesses?

Back Market helps businesses reduce IT costs while supporting their sustainability goals through refurbished products.

When did Back Market launch its repair platform?

Back Market launched its new repair platform in 2025, aiming to make repairs accessible to a wider audience.

About The Author

Dedicated Author and financial expert Logan Wright here, 29 years old. After earning an economics degree, I spent a number of years working in different financial industries. My great passion is enabling everyone, from any background or experience level, to understand and be literate in financial matters.

My books and writings are centered on simplifying difficult financial ideas into doable, understandable guidance. Whether it's retirement planning, investing, or budgeting, I want to arm readers with the information they need to make wise financial choices and realize their financial objectives.

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