B2C2 Appoints Cactus Raazi as New US Chief Executive Officer
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B2C2 Appoints Cactus Raazi as US Chief Executive Officer
B2C2, an established leader in institutional liquidity for digital assets, has announced the appointment of Cactus Raazi as the Chief Executive Officer of its US division. Cactus will be based in the company's New Jersey office and will work directly under Thomas Restout, the Group CEO, while also being an integral part of the B2C2 executive committee.
Responsibilities in the New Role
In his new role, Cactus is set to steer the B2C2 US operations. He will lead the charge in developing and executing business strategies, aimed at strengthening relationships with clients and engaging stakeholders across the Americas region, including regulatory bodies. Given B2C2’s substantial presence in the US market, Cactus is stepping into a position with significant growth potential, focusing on an array of clients spanning large institutions, asset managers, and Tier 1 banks.
Cactus Raazi’s Impressive Background
Before joining B2C2, Cactus served as the US CEO and Co-Head of the Americas for Amber Group, where he was pivotal in driving the company's revenue growth and regulatory interactions. His rich background includes leadership positions at well-respected firms such as Goldman Sachs, Nomura, and Tradeweb in both the United States and Europe. Additionally, he founded a FinTech startup, showcasing his entrepreneurial spirit. Cactus is also known for his authoring of the best-selling book Price, which discusses creating personalized pricing strategies to enhance customer loyalty.
Vision for the Future
On the occasion of his appointment, Thomas Restout expressed confidence in Cactus's capabilities, stating: "Cactus has an exceptional track record in finance and technology, positioning him to elevate our US offering as we continue to grow. The digital asset landscape is evolving, and we are witnessing a unique blending of crypto-native and traditional finance worlds. Cactus’s extensive commercial and regulatory network will significantly benefit our clients and the overall firm."
Cactus Raazi’s Commitment
In his statement, Cactus Raazi elaborated on why he chose B2C2: "Joining B2C2 is a remarkable opportunity due to its established leadership in institutional trading and the strong management team. The firm’s reputation for regulatory compliance and market trust was pivotal in my decision. I am eager to drive growth in our US business, ensuring we meet the needs of both clients and our internal team effectively."
About B2C2
B2C2, founded in 2015, stands as a global leader in providing institutional liquidity for digital assets. The firm’s offerings are trusted by a variety of significant actors in the financial world, including institutional managers, brokers, cryptocurrency exchanges, and hedge funds. B2C2 prides itself on delivering reliable pricing and liquidity in cryptocurrency markets, enabling seamless trading experiences around the clock. The company is predominantly owned by the SBI Group, a major Japanese financial entity, and boasts offices in several global financial hubs, including the US, Japan, France, and Luxembourg.
Company Information
Registered in England and Wales as B2C2 Ltd, the company operates under number 07995888, with its registered office located in London. B2C2 Ltd serves as the parent entity of the B2C2 group, which includes various products and services tailored to the regulatory frameworks of client jurisdictions.
Frequently Asked Questions
Who is Cactus Raazi?
Cactus Raazi is the newly appointed US CEO of B2C2, responsible for leading its US operations and strategy.
What are Cactus Raazi's responsibilities at B2C2?
He will oversee business strategy, client relationships, and regulatory engagement in the US market.
What is B2C2 known for?
B2C2 is recognized as a global leader in providing institutional liquidity for digital assets.
Where is B2C2 headquartered?
B2C2 is headquartered in the UK, with additional offices in the US, Japan, France, and Luxembourg.
When was B2C2 founded?
B2C2 was founded in 2015 and has since established itself as a key player in the digital assets marketplace.
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