Axalta Unveils Evergreen Sprint: The Exciting Color of 2025

Axalta Names Evergreen Sprint as Its 2025 Color of the Year

Axalta Coating Systems (NYSE: AXTA), a prominent name in the global coatings sector, is thrilled to announce its 2025 Global Automotive Color of the Year – Evergreen Sprint. This vibrant hue marks the company's 11th annual introduction of a standout color for automotive applications and represents the second green shade to earn this recognition.

What Makes Evergreen Sprint Special?

Evergreen Sprint is a striking deep forest green, reminiscent of the historical British racing green, known for its association with speed and high-performance racing vehicles. This color encapsulates the excitement of motorsport while simultaneously offering a level of refinement suitable for a variety of vehicles, from sleek sedans to robust SUVs. The versatility of Evergreen Sprint makes it a compelling choice for drivers looking to express their individuality.

The Vision Behind the Color

“This striking hue revs up our global automotive color of the year,” shares Dan Benton, Global Color Marketing Director at Axalta. He emphasizes that Evergreen Sprint is designed to stand out, embodying the essence of adventure and competition in the automotive world.

Trendsetting Through Collaboration

Since 2015, Axalta's global team of color experts has worked collaboratively to spotlight emergent color trends within the automotive industry. The choice of green for this year's color of the year aligns with current market observations, indicating that there is a growing interest in this pastoral shade. The Global Automotive 2023 Color Popularity Report reveals that the color green currently adorns around two percent of vehicles on the road worldwide, marking a potential opportunity for growth in this dynamic color category.

The Future of Automotive Coatings

Beyond aesthetics, Axalta remains committed to sustainability and innovation in its color offerings. The company is at the forefront of creating coatings that not only look great but also enhance durability and resist corrosion. With over 150 years of experience, Axalta continues to lead the way in providing customers with innovative solutions that meet the rigorous demands of the automotive market.

Connecting with Axalta

For those eager to explore more about Axalta's 2025 Global Automotive Color of the Year and the extensive capabilities the company offers, additional information can be found at axalta.com/color. With a focus on quality and sustainability, Axalta is set to inspire automotive manufacturers and consumers alike.

About Axalta

Axalta stands as a global leader in the coatings industry, delivering top-notch, sustainable, and aesthetically pleasing coating solutions to a diverse clientele that spans over 140 countries. Their commitment to innovation in coatings technology extends across various applications, including light and commercial vehicles, electric motors, and building facades.

Frequently Asked Questions

What is Evergreen Sprint?

Evergreen Sprint is Axalta's chosen Global Automotive Color of the Year for 2025, characterized by its deep forest green hue.

Why was green selected as this year’s color?

Green has been identified as an emerging color trend in the automotive industry, reflecting a growing interest among vehicle manufacturers and consumers.

What is the significance of Axalta in the coatings industry?

Axalta is recognized for its innovative, sustainable coatings solutions and has been a key player in the market for over 150 years.

How does Evergreen Sprint reflect performance?

The color pays homage to the British racing green, symbolizing speed and sophistication, making it ideal for performance vehicles.

Where can I find more information about Axalta’s automotive colors?

More information can be found on Axalta’s official website at axalta.com/color.

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