AvePoint Expands Partner Program to Foster Engagement and Growth
AvePoint's Enhanced Global Partner Program
AvePoint (Nasdaq: AVPT), a leader in data security and governance, recently introduced its revamped Global Partner Program aimed at fostering a more fruitful channel ecosystem. This program is designed not only to propel the growth of AvePoint's partners but also to adapt to the rapidly changing market landscape. By implementing a points-based system, AvePoint is committed to rewarding its partners for their active participation and performance in the ever-evolving service delivery sector.
The Importance of Managed IT Services
According to recent market analyses, managed IT services are expected to witness substantial growth, outpacing overall IT spending markedly. This growth, estimated at a 12.6% increase, highlights the pivotal transition that companies like AvePoint and their partners must embrace to stay relevant. As more organizations invest in data security and compliance amid the cloud transformation, being part of AvePoint’s ecosystem offers invaluable advantages.
Engaging Partners for Success
The new program emphasizes engagement metrics instead of just focusing on revenue generation. By doing so, AvePoint provides a more sustainable and predictable path to profitability for its partners. This shift allows partners to earn points for activities that drive success, which include pre-sales engagement and partner development efforts.
Key Features of the Enhanced Program
The revamped Global Partner Program includes several noteworthy features that will drive partner engagement:
- Engagement Over Revenue: The program acknowledges partners who actively engage and demonstrate commitment rather than solely relying on resale profits.
- Pathway to Success: It allows partners to progress through various tiers based on their engagement level, enabling committed smaller partners to unlock premium benefits.
- Comprehensive Resources: Partners gain access to an extensive suite of technical resources, certifications, and sales enablement tools to foster recurring revenue generation.
- Business Development Opportunities: Advanced partners benefit from lead sharing and dedicated resources aimed at accelerating market expansion in critical areas.
- Recognition and Global Exposure: Successful partners can achieve official certifications and global recognition through their demonstrated expertise and contributions.
Real Results from Early Participants
Initial feedback from pilot program participants has been overwhelmingly positive. One such partner, Timo Frank from Capricorn Consulting GmbH, indicated that the structured onboarding process and the immediate rewards have significantly boosted their relationship with AvePoint. This type of feedback reinforces the effectiveness of the new engagement model.
Benefits to End Users
This new approach does not just benefit partners but also enhances the experience for end users. With more knowledgeable partners investing in training and customer success initiatives, end users can expect faster issue resolution and access to a pool of specialized expertise. This results in improved overall support for their needs.
Continued Strategic Investments
The enhancements to the partner program are part of AvePoint's ongoing commitment to fortify its channel ecosystem. Recent strategic efforts, including acquisitions and the launch of the next-generation Elements platform, further solidify AvePoint's position in the data security industry. These continued investments ensure that partners are equipped with the tools they need for success.
About AvePoint
With over 25,000 customers globally relying on the AvePoint Confidence Platform, AvePoint provides innovative solutions that help organizations manage their data securely and efficiently across multiple platforms. The company's partner ecosystem includes around 5,000 managed service providers, resellers, and integrators, reflecting a strong commitment to collaboration and shared success.
Frequently Asked Questions
What is AvePoint's Global Partner Program?
AvePoint's Global Partner Program is designed to enhance partner engagement through a points-based reward system that emphasizes active participation and competency development.
How does the new points-based system work?
Partners earn points based on their engagement levels and behaviors, such as pre-sales activities and service-based revenue generation, rather than focusing solely on sales revenue.
What is the expected growth in managed IT services?
Managed IT services are projected to grow by 12.6% to exceed $600 billion, highlighting essential market opportunities for partners.
What benefits do partners gain from the program?
Key benefits include comprehensive resources, flexible pathways to success, business development support, and opportunities for recognition and rewards.
How does this program benefit end users?
End users gain faster support and resolution times as partners invest more in training and customer initiatives, resulting in improved service quality.
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