Avenue Sports Boosts Women's Basketball with Unrivaled League Investment

Avenue Sports Fund Invests in Unrivaled Basketball League

The Avenue Sports Fund has made a significant move by investing in Unrivaled, a newly established professional women’s 3-on-3 basketball league co-founded by WNBA stars Napheesa Collier and Breanna Stewart. This development not only reflects the growing interest in women's sports but also promises to reshape the landscape of professional basketball.

What is Unrivaled?

Unrivaled aims to revolutionize women’s basketball through excitement and competitiveness, featuring top players across six teams engaged in 3-on-3 gameplay. With a focus on entertaining fans, this league will introduce historical contract opportunities, establishing the highest average salaries within women’s professional sports. The league is player-led, meaning athletes will hold equity and a vested interest in its success.

Inaugural Season Launch

The inaugural season of Unrivaled is set to tip off at Mediapro North America, a cutting-edge production facility that will host all league games. Notably, the venue will incorporate a unique compressed full-court stage, designed in collaboration with Wide Angle Group. Excitement builds as the league secured a multi-year media rights partnership with TNT Sports, ensuring exclusive coverage on TNT and truTV, supplemented by streaming on Max. This partnership marks a notable milestone for the visibility and reach of women’s sports.

Insights from Avenue Sports Fund

Marc Lasry, Chairman and CEO of Avenue Capital, expressed enthusiasm for the venture, stating, "We are thrilled to support Unrivaled as it launches its pioneering league in the next few months. Our extensive knowledge of global basketball positions us to recognize the potential for growth within the women’s game." His commitment to the league underscores the increasing recognition of women’s sports and its expanding fanbase.

Investment’s Impact

Alex Bazzell, President of Unrivaled, highlighted that Avenue Sports’ investment is crucial in elevating the league's profile. This financial backing is a testament to Unrivaled's strategic positioning within the women's sports arena, proving that it is a promising opportunity for stakeholders, investors, and athletes alike.

About Unrivaled

Unrivaled is poised to redefine the women’s basketball scene with an innovative approach centered on athlete investment and ownership. Set to launch in January 2025, the league is geared toward featuring 36 of the best women basketball players globally, all competing in this dynamic format of gameplay. Athlete engagement will bring a competitive edge as players have equity opportunities, creating a strong alignment between players' success and the league's performance.

Avenue Sports Fund Overview

Founded in 2023, the Avenue Sports Fund focuses on investments in women’s sports and emerging leagues. Under Marc Lasry’s leadership, this fund is part of Avenue Capital Group, which has a reputation for engaging in specialty lending and investments. With a talented team backing them, Avenue Capital is well-poised to capitalize on the exponential growth of women’s sports and associated industries.

Frequently Asked Questions

What is the purpose of Avenue Sports Fund's investment in Unrivaled?

The investment aims to support the new 3-on-3 women’s basketball league, enhance player equity, and boost the visibility of women’s sports.

When will the inaugural season of Unrivaled begin?

The inaugural season is scheduled to start in January 2025, creating excitement among fans and athletes.

Who are the co-founders of Unrivaled?

Unrivaled was co-founded by WNBA superstars Napheesa Collier and Breanna Stewart, both of whom are committed to enhancing women's professional basketball.

What makes Unrivaled different from other leagues?

Unrivaled sets itself apart by offering historical contract opportunities and a player-led model where athletes have equity, fostering a unique investment in the league's success.

How does Avenue Sports Fund view the future of women’s sports?

Avenue Sports Fund sees immense potential in the growth of women's sports and aims to support innovative leagues like Unrivaled that capitalize on this momentum.

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