Avaline’s Strategic Partnership to Boost National Growth
Avaline Partners with Southern Glazer's Wine & Spirits
The acclaimed wine brand Avaline is teaming up with Southern Glazer's Wine & Spirits, the premier distributor of alcoholic beverages in North America, to advance its national expansion. This key partnership signifies an important milestone for Avaline, known for its rapid growth within the U.S. wine market.
Accelerating Growth through Strategic Alliance
As one of the fastest-growing wine brands, Avaline has quickly gained attention for its dedication to organic and high-quality wines. The collaboration with Southern Glazer's Wine & Spirits aims to enhance Avaline's distribution capabilities, allowing it to reach more consumers who value transparency and quality in their wine options.
Statements from Leadership
Jennifer Purcell, the CEO of Avaline, expressed the brand's commitment to making organic wine accessible to more people. She stated that this new relationship with Southern Glazer's is pivotal in their journey towards intentional scaling. With Southern Glazer's extensive reach and focus on quality, the partnership is set to elevate Avaline’s presence across various markets.
Avaline's Growth Journey
Since its inception in 2020, Avaline has exhibited significant growth, including a remarkable 65.6% increase in sales from one year to the next. This impressive progress can be attributed to its thoughtfully curated selection of organically farmed wines, including the popular Rosé, White, and Red Blend, all of which cater to modern consumers' preferences for quality and transparency.
The Transition to Southern Glazer's Wine & Spirits
The transition to partner with Southern Glazer's began in early May, marking the start of an exciting new chapter for Avaline. The distributor will take on exclusive distribution responsibilities soon, showcasing Avaline’s wines across multiple states, enhancing availability, and allowing more customers to enjoy these exceptional products.
Commitment to Sustainability and Quality
Avaline and Southern Glazer's share a strong focus on sustainability and the growth of ultra-premium wines. Together, they plan to create new opportunities for product activation and customer engagement across retail and on-premise venues. This partnership positions both companies well in responding to the rising demand for high-quality organic wines.
About Avaline
Avaline was founded by Cameron Diaz and Katherine Power with a vision to elevate the wine industry’s standards by making organic options more accessible without compromising on taste. Their portfolio includes a variety of wines made from organic grapes, low in sugar and sulfites, and with no added concentrates. Avaline wines list their ingredients and nutritional information clearly on the label, ensuring transparency for consumers.
About Southern Glazer's Wine & Spirits
Southern Glazer's Wine & Spirits is recognized globally as the leading distributor of beverage alcohol, committed to building brands for meaningful moments. With operations spanning across numerous markets, the family-owned business emphasizes diversity and responsible enjoyment of its products, setting high standards for service and quality.
Frequently Asked Questions
What is the significance of Avaline’s partnership with Southern Glazer's?
This strategic alliance is crucial for Avaline as it enhances its distribution capabilities and market reach, facilitating greater access to its organic wines across the U.S.
When did the partnership with Southern Glazer's officially begin?
The transition to Southern Glazer's began in early May, with the full assumption of distribution responsibilities set for June 1.
What types of wines does Avaline offer?
Avaline’s offerings include a selection of organically farmed wines such as Rosé, White, and Red Blend, along with additional premium varietals catering to the modern consumer.
What are Avaline’s commitments regarding its wine production?
Avaline is dedicated to transparency, producing wines that are organic, vegan, low in sugar and sulfites, and clearly listing their ingredients and nutritional info on each label.
Who are the founders of Avaline?
Avaline was founded by actress Cameron Diaz and entrepreneur Katherine Power, who aimed to redefine the wine landscape with organic offerings.
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