Avalara Appoints Kevin Sellers as New Chief Marketing Officer

Avalara Welcomes Kevin Sellers as Chief Marketing Officer

Avalara, a prominent provider of tax compliance automation software, has officially named Kevin Sellers as Chief Marketing Officer (CMO). With over 25 years of diverse global marketing experience, Sellers is well-equipped to drive Avalara's marketing strategy forward.

Kevin's Expertise in Marketing

Sellers' rich background covers a wide array of marketing functions, making him a valuable asset to Avalara. His experience includes demand generation and brand positioning, which will greatly assist the company in enhancing its international market presence. In his new role, he will oversee critical aspects of marketing operations, including driving digital marketing initiatives, developing brand identity, and managing corporate communications.

Prior Experience and Accomplishments

Before joining Avalara, Sellers served as CMO for both Ping Identity and Avnet. He spent over two decades at Intel, where he gained significant exposure in various global marketing and investor relations roles. With such a notable career, Sellers has demonstrated an ability to effectively lead marketing strategies that drive buyer engagement and business growth.

A Warm Welcome from Leadership

Kimberly Deobald, Avalara's Chief Revenue Officer, expressed her enthusiasm about Sellers joining the team, saying, "We're delighted to welcome a proven marketer like Kevin Sellers to Avalara. Kevin brings decades of go-to-market marketing expertise from global technology players and has incredible branding and storytelling skills that will benefit Avalara in our next phase of growth." This sentiment reflects the company’s confidence in Sellers’ ability to steer their marketing efforts towards greater success.

Driving Growth through Strategic Marketing

Sellers will play a pivotal role in elevating Avalara’s marketing approach. His extensive expertise in digital marketing, and his knack for demand generation, are expected to enhance Avalara’s partnerships and prospects effectively. His focus will also include corporate communications, ensuring a coherent message in line with the company's vision for the future.

About Avalara's Mission and Services

Avalara's commitment to simplifying tax compliance is evident from its innovative software solutions. Currently serving over 41,000 businesses and government clients across 75+ countries, Avalara's focus is on providing reliable and valuable tax-related services. Utilizing partnerships with over 1,200 leading e-commerce and ERP systems, the company aims to automate tax calculations, document management, return filing, and ensuring access to relevant tax content.

Frequently Asked Questions

What are Avalara's core services?

Avalara specializes in tax compliance automation software, providing services such as tax calculations and document management for various businesses.

Who is Kevin Sellers?

Kevin Sellers is Avalara's newly appointed Chief Marketing Officer with extensive marketing leadership experience in global technology firms.

What role will Sellers play at Avalara?

Sellers will oversee all marketing aspects, focusing on areas like demand generation, digital marketing, and brand identity to strengthen Avalara's market position.

Why is this appointment significant?

His appointment is significant as it reflects Avalara's commitment to enhancing its marketing strategy and driving growth in the competitive landscape.

How does Avalara automate tax compliance?

Avalara utilizes advanced software solutions and integrates with numerous e-commerce platforms to streamline tax compliance for its diverse customer base.

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