AUDIENCEX and Human Forge Alliance for Creative Advertising
AUDIENCEX and Human Forge Strategic Alliance
This innovative partnership enables an unmatched fusion of AI-powered full-funnel performance with human-centered creative excellence throughout the entire customer journey.
AI-Driven Advertising Solutions
AUDIENCEX, the AI-enabled digital advertising partner built to optimize campaign performance, has announced a strategic alliance with Human, an award-winning creative agency known for its emotionally impactful storytelling. Together, they aim to redefine the landscape of digital advertising by blending omnichannel data with creative solutions that inspire and convert audiences.
Empathy at the Core of Creative Strategy
Human's dedication to empathy-led storytelling and cultural creativity aligns seamlessly with AUDIENCEX's mission to transform digital advertising through technology and data. By harnessing AI-powered data science solutions and Human's creative expertise, this partnership is set to provide unparalleled value to various brands.
Groundbreaking Campaigns Designed Together
The first collaboration between AUDIENCEX and Human will focus on a campaign for Ecovadis, a technology company recognized as the world’s largest provider of business sustainability ratings. By merging Human's exceptional creative with AUDIENCEX's comprehensive media solutions, this campaign is intended to inspire and engage defined audience segments effectively.
Transformative Partnership for Market Impact
According to Jed Lambert, VP Sales and Partnerships at AUDIENCEX, the alliance is a critical step for brands looking to excel in both brand and performance marketing, providing a competitive edge in a crowded marketplace. The strategy emphasizes engaging consumers at every customer journey stage, ensuring optimized marketing efforts yield maximum impact.
Innovative Tools for Targeting Audiences
Through close collaboration, AUDIENCEX and Human will leverage AUDIENCEX Intelligence (AXi) to provide cutting-edge advertising solutions. This suite of privacy-safe, AI-driven tools encompasses custom audience modeling, real-time optimization, and advanced data visualization features. The teams utilize these resources to drive revenue growth and enhance return on ad spend (ROAS).
Expert Teams with Global Reach
With a focus on deploying tailored strategies, AUDIENCEX maintains a presence throughout North America, and their teams' extensive experience across various verticals ensures they can effectively target ideal audiences for any campaign. This global approach enhances the impact of their advertising solutions.
Continuous Collaboration for Future Campaigns
The ongoing partnership between AUDIENCEX and Human aims to blend technology with creative brilliance, providing holistic solutions for omnichannel advertising. Their joint efforts are focused on creating campaigns that resonate with consumers throughout their user journeys, inspiring action, and fostering lasting connections with brands.
About AUDIENCEX
AUDIENCEX is an AI-enabled, performance-first advertising partner dedicated to delivering results for challenger brands and independent agencies. They utilize predictive analytics and machine learning to engage audiences and drive scalable performance throughout the purchase funnel.
About Human
Founded in 2013, Human specializes in performance marketing and brand strategy, combining creative approaches that aim for immediate growth and long-term brand success. Through Emotion-Centered Design, they create campaigns that resonate deeply with audiences.
Frequently Asked Questions
What is the purpose of the AUDIENCEX and Human partnership?
The strategic alliance aims to integrate AI-driven advertising with emotionally impactful creative campaigns for enhanced marketing performance.
How does AUDIENCEX utilize technology for advertising?
AUDIENCEX employs AI-powered tools like AUDIENCEX Intelligence (AXi) for audience targeting, optimization, and data analysis to improve campaign effectiveness.
What type of campaigns will be produced through this partnership?
The collaboration aims to create omnichannel campaigns that inspire and engage specific audience segments, as seen in their campaign for Ecovadis.
Who can benefit from the services of AUDIENCEX?
Challenger brands and independent agencies looking to optimize their advertising efforts can benefit significantly from AUDIENCEX's innovative solutions.
How does Human approach creative marketing?
Human focuses on empathy-led storytelling and Emotion-Centered Design to build strong connections and meaningful relationships between brands and audiences.
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