Atour Lifestyle Holdings Delivers Strong Q1 2025 Results

Atour Lifestyle Holdings Limited Announces First Quarter of 2025 Results
Atour Lifestyle Holdings Limited (NASDAQ: ATAT), a premier hospitality and lifestyle company based in China, has posted impressive unaudited financial results for the first quarter of 2025. With a robust portfolio of lifestyle hotel brands, Atour remains committed to delivering exceptional experiences tailored to their guests' needs.
Operational Insights for the First Quarter
As of the end of March 2025, Atour operated 1,727 hotels, providing a total of 194,559 rooms. This marks a staggering 32.6% growth in the number of hotels and a 31.3% increase in room capacity compared to the previous year. Furthermore, the company has an active pipeline with 755 manachised hotels currently under development, indicating strong growth potential.
Key Financial Metrics
During the first quarter of 2025, Atour's net revenue surged by 29.8% year-over-year, totaling RMB 1,906 million (US$263 million). This growth was primarily fueled by the success of the manachised hotel sector, reflecting both the company's expansion strategy and the increasing demand for their services.
Performance Breakdown
Despite the impressive revenue growth, the net income for Q1 2025 saw a slight decline of 5.5%, landing at RMB 244 million (US$34 million). However, adjusted net income, which excludes share-based compensation expenses, saw a commendable increase of 32.3%, reaching RMB 345 million (US$48 million). This financial resilience speaks to Atour's effective cost management and operational efficiency.
EBITDA Growth
The company reported an EBITDA (non-GAAP) of RMB 372 million (US$51 million) for the first quarter of 2025, which translates to a 6.1% rise compared to the same period last year. Adjusted EBITDA also flourished, achieving RMB 474 million (US$65 million), an increase of 33.8%. These figures paint a positive picture of Atour’s profitability and management's strategic investments.
Revenue Insights
The revenue from manachised hotels was a standout performer, increasing by 23.5% to RMB 1,032 million (US$142 million). This growth reflects the continued expansion of Atour's hotel network and its focus on enhancing customer experiences. Conversely, revenues from leased hotels dipped due to a strategic reduction in their number, indicating a shift towards a more profitable business model.
Strategic Growth Initiatives
Atour's strategic initiatives emphasize continuous improvement in customer satisfaction and market presence. The company recently launched Atour 3.6, enhancing its offerings in the upper-midscale segment, as well as Atour Light 3.3, further strengthening its position in the market. These new initiatives align with Atour's commitment to innovation and quality.
Retail Business Success
In addition to its hotel operations, Atour's retail sector has shown remarkable growth, with a gross merchandise value (GMV) of RMB 845 million for Q1 2025, representing a 70.9% year-over-year increase. The success of the Atour Planet deep-sleep experience underscores the brand's ability to evolve and adapt to customer expectations.
Looking Ahead
Atour remains optimistic about its future, forecasting a revenue increase of 25% to 30% for the full year 2025 compared to 2024. This forecast reflects favorable market conditions and the company's effective business strategies.
Conference Call and Investor Relations
Atour will host a conference call to discuss its financial results further and answer investor questions. Interested participants can access the live webcast via Atour's investor relations website.
Frequently Asked Questions
What were Atour's total revenues for Q1 2025?
Atour's total net revenues for the first quarter of 2025 were RMB 1,906 million (US$263 million).
How many hotels does Atour operate?
As of March 31, 2025, Atour operates 1,727 hotels.
What is the growth projection for Atour in 2025?
Atour expects total net revenues to increase by 25% to 30% compared to the previous year.
What is the main focus of Atour's growth strategy?
The primary focus is on enhancing brand awareness and product offerings while integrating hotel and retail services.
How is Atour's performance in the retail sector?
Atour's retail business saw a significant increase in GMV, with a 70.9% growth year-over-year, reaching RMB 845 million.
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