ASTRAUX Unveils Game-Changing Innovations at IFA Berlin
ASTRAUX Unveils Game-Changing Innovations at IFA Berlin
Recently, the Dubai-based lifestyle tech brand ASTRAUX made waves at the renowned IFA Berlin, showcasing three innovative products that attracted significant attention and placed the company firmly in the spotlight of green mobility and smart living.
Accelerated Expansion into Europe
ASTRAUX’s strategy includes an ambitious expansion into four major European markets. The company has set its sights on Germany, France, Italy, and Spain, aiming to meet the increasing demand for cutting-edge mobility solutions across the continent. This decision underscores ASTRAUX's commitment to growing its presence in the European market.
IFA Berlin Highlights
During the annual IFA event, ASTRAUX introduced several groundbreaking offerings including the Mini EV, Aimon Companion Robot, and Smart Glasses for the first time to European audiences. Their booth quickly became one of the most popular attractions at the event, attracting over 20,000 visitors in a single day. Reports indicate long queues around the experience zones and walls designed for selfies, indicating the high level of engagement ASTRAUX achieved.
Leadership That Inspires Growth
Leading the European operations is Yoyo Zhang, who has extensive experience in consumer business from her previous roles at major tech firms. Having been the head of Xiaomi's Italian operations, her expertise in brand development and market strategy is crucial for ASTRAUX. This team leadership reflects the company’s dedication to establishing a strong foothold in Europe, where she believes ASTRAUX can cater to the desires of younger consumers for stylish and affordable technology solutions.
Innovative Product Offerings
As part of the launch, ASTRAUX showcased:
ASTRAUX Mini EV
This micro-electric vehicle, which starts at €5,990, features a striking design, customizable paint options, and a panoramic glass roof. Notably, it is eligible for drivers as young as 14 in select EU countries.
Aimon Companion Robot
Priced at €89, this interactive emotional AI robot responds to touch, motion, and mood, quickly becoming a crowd favorite at IFA.
ASTRAUX Smart Glasses
With a price point of €79, these glasses combine UV400-certified sunglasses with AI-driven translation, an 8MP camera for first-person perspectives, and open-ear audio for hands-free intelligent experiences.
Follow the Excitement
For those interested in following the advancements and offerings from ASTRAUX, the company encourages visitors to check out their social media platforms and keep an eye on upcoming events and product pre-orders. Videos detailing the Berlin launch and information for pre-orders can be accessed through their official channels.
Frequently Asked Questions
What products did ASTRAUX unveil at IFA Berlin?
ASTRAUX showcased its Mini EV, Aimon Companion Robot, and Smart Glasses during the event.
Which European markets is ASTRAUX expanding into?
The company plans to expand into Germany, France, Italy, and Spain.
What is the price of the ASTRAUX Mini EV?
The starting price for the ASTRAUX Mini EV is €5,990.
Who is leading ASTRAUX's operations in Europe?
Yoyo Zhang, a former executive from Xiaomi, is leading ASTRAUX's European operations.
How can customers stay updated with ASTRAUX's product offerings?
Customers can follow ASTRAUX on social media and check their official website for updates and pre-order information.
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