Associated Banc-Corp Expands Leadership and Service in Minneapolis
Revolutionizing Banking Services in Minneapolis
Associated Banc-Corp (NYSE: ASB), known for its strong banking presence, announced significant updates as it enhances its services in Minneapolis with the introduction of a new branch at the IDS Center. This dynamic location not only offers comprehensive banking services to the community but also embodies a commitment to an enriched customer experience and growth in the bustling downtown area.
Leadership Changes Set to Drive Growth
Effective January 1, 2026, Mike Lebens will step into the role of Twin Cities market president, following Paul Schmidt, who has played a pivotal role in leading the market. With a wealth of expertise from Wells Fargo Bank, where he held various leadership roles for over two decades, Lebens brings a fresh perspective to Associated's leadership team. His strategic approach is anticipated to significantly impact the bank's long-term objectives in the region.
A Vision for the Future
Phillip Trier, executive vice president and head of Corporate & Commercial Banking, expressed excitement over Lebens' appointment, highlighting his collaborative leadership style and strategic mindset. As they aim to advance their mission, it’s clear the bank is focused on making a meaningful difference for its clients and communities.
Grand Opening of the New Branch
The grand opening of the IDS Center branch marked a milestone for Associated. This strategically located branch not only features a modern design but also increases the bank’s retail and office space, thus fostering better services for existing customers while attracting new clientele. The branch boasts a well-equipped area of 1,665 square feet dedicated to retail and over 6,000 square feet for office use, showcasing a significant investment in the Minneapolis market.
Comprehensive Banking Services
The branch will cater to a wide range of banking needs, offering services such as:
- Personal Banking
- Commercial Banking
- Wealth Solutions
- Commercial Real Estate Services
- Private Banking
This extensive service range highlights Associated's commitment to providing tailored solutions to their diverse clientele.
Financial Strength and Commitment to Growth
Associated Banc-Corp boasts total assets of $44 billion, making it the largest bank holding company based in Wisconsin. Its reach extends across multiple states, including nearly 200 bank locations serving over 100 communities. By relocating to the iconic IDS Center, Associated emphasizes its dedication to becoming an integral part of downtown Minneapolis.
Community-Centric Approach
The investment in the new IDS Center branch reflects a long-term strategy to strengthen connections within the community. Schmidt, the outgoing market president, emphasized that maintaining a presence in a landmark building showcases their commitment to being a key player in the economic landscape of Minneapolis.
Future Developments in Minneapolis
Associated’s growth trajectory includes relocating its Minneapolis offices to the 43rd floor of the IDS Center, more than doubling their current footprint. This new office space is set to open in the spring of 2026 and will accommodate approximately 100 colleagues across various key business lines, significantly enhancing their service capabilities.
Frequently Asked Questions
1. What services will the new IDS Center branch offer?
The new branch will provide personal banking, commercial banking, wealth solutions, commercial real estate services, and private banking.
2. Who is the new Twin Cities market president?
Mike Lebens will be the new Twin Cities market president, taking over from Paul Schmidt.
3. When is the new office expected to open?
The new office in the IDS Center is anticipated to open in the spring of 2026.
4. How many branch locations does Associated Banc-Corp have?
Associated Banc-Corp has nearly 200 branch locations serving over 100 communities across multiple states.
5. What is Associated’s total asset value?
Associated Banc-Corp has total assets of $44 billion, making it the largest bank holding company in Wisconsin.
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