Assembly Expands Media Division, Strengthening Its Presence
Assembly Expands Media Division, Strengthening Its Presence
Natalia Plawgo has been elevated to Media Division Managing Partner, overseeing the offering in the region.
Assembly, a global omnichannel media agency and part of Stagwell (STGW), recently announced significant enhancements to its operations in Poland with the launch of a new Media Division. This initiative aims to bolster Assembly's integrated media and digital commerce services across Central and Eastern Europe, which is essential to meet the rising demand from clients for a full-spectrum media offering that not only provides connected omni-experiences but also drives brand performance and measurable growth.
The Vision Behind the Media Division
The Media Division will be spearheaded by Natalia Plawgo, who previously worked as the Central and Eastern Europe Media Manager for Assembly’s Polish hub. In her new role, Plawgo will collaborate closely with Matt Adams, the Europe CEO, to further augment Assembly's media capabilities. They aim to harness local know-how, global reach, and cutting-edge AI technologies.
Leadership's Commitment to Excellence
Natalia Plawgo expresses her enthusiasm for the role, stating, "I am honored to lead our efforts in Poland and expand our media offering in a dynamic market like Central and Eastern Europe. We see tremendous potential here, and our knowledge and experience will allow us to deliver unique, effective media strategies to new clients." This commitment is shared by Matt Adams, who notes the Polish media market’s readiness for innovative solutions. He emphasizes that the new division will integrate high-quality digital commerce services with rapid media solutions.
Building on Recent Successes
As part of this strategic expansion, Assembly will build on the successes of recent initiatives, such as assimilating Brand New Galaxy into its framework. This incorporation has not only amplified Assembly's talent pool but also expanded its client relationships, including major brands like Lindt, Mashreq, and Ceer, in addition to established partnerships with Lenovo, Estee Lauder, and Fossil Group. Noteworthy campaigns that underscore Assembly's effectiveness include an award-winning Effie campaign for Motorola and creative work for Mastercard that garnered recognition at Cannes Lions.
A Holistic Approach to Client Service
Assembly's commitment to Poland reflects its long-term investment strategy for the Central and Eastern European market. By leveraging a global network of 2,300 professionals, Assembly combines the agility and innovation of a tech startup with the resources and expertise of a billion-euro organization, ensuring clients receive unmatched service.
Setting New Standards in Media Services
"We have the best digital commerce agency in the region, and with this expansion of our media offering, we will continue to set the standard for excellence," says Adams. He is confident that this holistic approach is what clients need to remain competitive amid a constantly evolving landscape.
About Assembly
Assembly is a premier global omnichannel media agency that seamlessly merges data, talent, and technology to drive growth for the world's renowned brands. Its integrated strategy combines compelling brand stories with a wide range of media capabilities, enhancing performance and encouraging substantial business development. Powered by STAGE, Assembly’s proprietary operating system, its dedicated global team operates across 35 offices worldwide.
Frequently Asked Questions
What is the new Media Division launched by Assembly?
The new Media Division by Assembly aims to strengthen its media and digital commerce services in Central and Eastern Europe.
Who will lead the Media Division?
Natalia Plawgo has been appointed as the Managing Partner to lead the Media Division.
What significance does this expansion hold for Assembly?
This expansion will allow Assembly to respond to increasing client demands and enhance its service offerings in the Polish media market.
Which notable brands has Assembly partnered with recently?
Assembly has partnered with brands including Lindt, Mashreq, and Ceer, in addition to existing partnerships with Lenovo and Estee Lauder.
How does Assembly plan to integrate local expertise with global capabilities?
Assembly aims to combine local knowledge with its extensive global network to provide clients with innovative and efficient media solutions.
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