Aspyr Living Receives $250,000 Investment from RJD Green

Author: Evelyn Baker Updated: 09-29-2025 03:14 PM

Aspyr Living Secures Investment for New Product Launch

Aspyr Living, a company dedicated to promoting healthier living, has gained significant momentum following a successful funding round aimed at launching its innovative consumer brand.

Funding Details

In a remarkable move, Aspyr Living announced a lead investment of $250,000 from RJD Green as part of a larger seed funding initiative totaling $3 million. This investment will be crucial in propelling the launch of their new brand, Ascend.

RJD Green's Role

RJD Green is stepping in not just with financial backing but also with extensive growth expertise, which will empower Aspyr Living as it unveils groundbreaking products targeting the home care sector.

About Ascend

Ascend, Aspyr Living's flagship brand, seeks to change the dynamics of home, laundry, and personal care products by utilizing safe, high-performance formulas derived from botanical technologies. This innovative approach aims to replace traditional toxic chemicals found in many household brands.

A Commitment to Safety and Performance

According to Benjamin Shell, CEO of Aspyr Living, the company has successfully crafted superior cleaning and laundry products using botanicals. These products not only outperform traditional options but are also safer for consumers and the environment, fulfilling the growing demand for natural alternatives.

Strong Market Demand

The recent investment builds on the success of a test involving 3,000 Walmart stores, which showcased overwhelming consumer interest in products utilizing Aspyr Living’s technology. With over $5 million in sales from the pilot, the brand witnessed an impressive 70% repurchase rate, establishing a loyal customer base.

Future Plans

Aspyr Living anticipates launching its Ascend Home Essentials line in early 2026, followed by an innovative Sanitizing Laundry Detergent that promises to eliminate 99.9% of bacteria. This advancement represents a revolutionary leap in laundry technology, poised to redefine consumer expectations.

About Aspyr Living

Founded on principles of transparency and health, Aspyr Living aims to transform the $32 billion home care market with products that are not only effective but also promote a healthier lifestyle. Their commitment lies in providing safe, natural alternatives that enable families to remove harmful chemicals from their homes.

About RJD Green, Inc.

RJD Green, Inc. focuses on acquiring and managing a range of companies in sectors such as construction and environmental services. Their mission is to facilitate growth opportunities for small to medium-sized businesses, driving innovation across industries.

Frequently Asked Questions

What is Ascend?

Ascend is the flagship brand of Aspyr Living, featuring safe and effective home, laundry, and personal care products.

What role does RJD Green play in this funding?

RJD Green is the lead investor, providing both capital and expertise to help Aspyr Living scale its operations.

When will Ascend products be available?

Ascend Home Essentials are expected to hit retail shelves in early 2026.

How has Ascend performed in market tests?

Ascend products demonstrated significant consumer demand with over $5 million in sales and a high repurchase rate during a Walmart test.

What is Aspyr Living's commitment to consumers?

Aspyr Living is committed to offering products that are safe and effective, aiming to replace toxic chemicals in homes.

About The Author

Greetings, I'm 32-year-old author and financial specialist Evelyn Baker. My introduction into the financial industry started with an economics degree and continued with a wealth of experience in wealth management and financial consulting. My great passion over the years has been assisting people and companies in making wise, well-informed decisions to reach their financial objectives.

My goal with writing is to simplify difficult financial ideas into understandable, doable guidance. My goal in writing many books and articles is to make personal finance understandable to everyone, irrespective of their experience or background. I want to give readers the information they need to take charge of their financial futures, from investing and retirement planning to budgeting and saving.

Along with my writing, I lead webinars and workshops where I provide doable advice and methods for achieving financial success. To reach a larger audience, I also frequently contribute to financial blogs and publications. My method is always to offer doable, real-world guidance that can actually improve people's lives.

Aside from my job, I like to cook, travel, and experience other cultures. I work hard to apply my belief in the value of a balanced life to my financial counsel. My goal in working is to encourage and enable people to succeed financially so they may lead the best lives possible.

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