Asma Ishaq Takes the Helm of Shaklee's New Collagen Division

Shaklee Welcomes Asma Ishaq as Head of Collagen Division

Shaklee, a renowned name in the nutrition supplement sector, has announced a significant milestone. Asma Ishaq joins the Shaklee executive team to lead the newly established Liquid Collagen Acquisition Corporation. This new branch comes as Shaklee expands its influence by acquiring products and intellectual property from Modere, a decision that underscores its commitment to growth and innovation.

A New Era for Shaklee's Collagen Products

Earlier this month, Shaklee entered a worldwide exclusive licensing agreement for Liquid BioCell Collagen, an innovative and clinically studied supplement that has shaped the ingestible collagen market. Roger Barnett, the Chairman and CEO of Shaklee, shared his enthusiasm, stating, "Asma is bringing with her a wealth of experience and a pioneering spirit that is crucial for our company's next steps in the wellness industry."

Asma Ishaq: A Visionary Leader

Asma Ishaq boasts over 25 years of experience and is well-regarded in the beauty, health, and wellness industries. Prior to joining Shaklee, she served as CEO of Modere, where she propelled the brand through substantial international growth and positioned it as a leader in the clean-label category. Known for her role as the creator of Liquid BioCell, Ishaq is a key figure in nutricosmetics, a field that integrates nutritional science with cosmetics.

Achievements and Recognition

Throughout her career, Asma has earned recognition for her transformative impact on the industry. She served as the inaugural Chairperson of the Collagen Stewardship Alliance and participated on various advisory boards including the Council for Responsible Nutrition. In addition, she has been featured in notable media outlets, showcasing her influence and expertise. Her pioneering contributions to the field were honored when she was named NutraChampion by NutraIngredients USA.

Innovating Wellness Products

Reflecting on her journey, Ishaq noted the importance of her work in the wellness sector. "Seventeen years ago, I embarked on this mission with a single goal: to provide innovative wellness solutions based on solid science. Today, I'm excited to lead Shaklee's collagen division and further our mission to enhance health globally with new and exciting products that truly benefit people's lives," Ishaq shared.

Availability and Global Reach

Consumers can now access Liquid BioCell Collagen and Trim, exclusively offered by Shaklee, in various regions including North America and Asia. Shaklee's network of ambassadors will facilitate product distribution, ensuring that innovative wellness solutions are widely available.

About Shaklee Corporation

Shaklee has long been at the forefront of health and wellness, famously started by Dr. Shaklee over a century ago with the invention of the first multivitamin in the U.S. As a pioneer in sustainability, Shaklee has taken steps to offset its carbon emissions and work towards a net-zero impact, solidifying its position as a leader in wellness solutions. Shaklee products are backed by robust clinical studies, promoting their safety and efficacy, and are distributed through a vast network of over two million members and ambassadors worldwide. Shaklee is committed to helping people feel young and vibrant for years to come.

Frequently Asked Questions

Who is Asma Ishaq?

Asma Ishaq is a distinguished leader in the wellness industry with over 25 years of experience, renowned for her role at Modere and her pioneering efforts in nutricosmetics.

What products will Asma Ishaq oversee at Shaklee?

Asma Ishaq will head the new Collagen Division, focusing on products like Liquid BioCell Collagen and innovative offerings in wellness.

What is Liquid BioCell Collagen?

Liquid BioCell Collagen is a patented, clinically studied supplement that has helped define the ingestible collagen market, enhancing beauty and wellness.

Where can consumers purchase Shaklee products?

Shaklee products, including Liquid BioCell, are available through Shaklee's ambassador network and at their official website.

What is the mission of Shaklee Corporation?

Shaklee's mission focuses on providing sustainable wellness solutions that help consumers look and feel their best, supported by science and community.

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