ASKO's 75-Year Journey of Innovation Unveiled at Design Week
ASKO Celebrates 75 Years of Innovation at Milan Design Week
ASKO, a distinguished Scandinavian brand renowned for its premium kitchen and laundry appliances, is celebrating a significant milestone of 75 years since the launch of its first washing machine. The company is showcasing its latest innovations during Milan Design Week, emphasizing a harmonious blend of cutting-edge technology and timeless Scandinavian design.
Interactive Exhibitions and Showcases
During this year's Milan Design Week, ASKO has transformed its exhibition space into an engaging and interactive experience for visitors. The showcase features award-winning products including the NYACRAFT ovens equipped with groundbreaking Celsius°Cooking™ technology, the Nordic Fresh 2.0 refrigeration line, and the advanced Scandinavian Laundry Care 2.0. Each installation exemplifies the meticulous craftsmanship and innovative spirit that ASKO represents.
Celebrating Longevity and Innovation
To honor its long-standing legacy, ASKO has partnered with VOGUE Adria to highlight its new washing machine range through a special editorial feature. The collaboration has resulted in stunning visuals shot by renowned photographer Branislav Simon?ík at the historic Läckö Castle, a nod to where ASKO's journey began.
A Unique Focus on Design and Functionality
ASKO’s participation at Milan Design Week is not merely a celebration but a demonstration of its commitment to setting new standards in both functionality and aesthetics. The designs emphasize ASKO's approach to detail, marrying form and function to create striking products destined for modern homes.
Innovations Set to Change Everyday Living
With an array of smart features, ASKO's appliances undergo rigorous testing to ensure top-notch quality. Its laundry and kitchen innovations not only enhance usability but also contribute significantly to a sustainable lifestyle. ASKO’s dedication to energy-efficiency is evident in the award-winning designs showcased during Milan Design Week.
Winning Designs and Awards
ASKO’s dedication to innovation has yielded impressive recognitions, with three major platforms in laundry, refrigeration, and oven technologies winning prestigious iF Design Awards this year. The ASKO Scandinavian Laundry Care 2.0, which features the advanced Steel Seal™ washing machine, exemplifies the company's leadership in hygiene-focused and sustainable laundry solutions.
Refrigeration and Cooking Excellence
ASKO's built-in and freestanding refrigeration appliances are crafted to offer superb performance while maintaining a stylish presence. The Kitchen Fit installation of the freestanding units accentuates their versatility in various home settings. Similarly, the NYACRAFT ovens are tailored for culinary enthusiasts, offering a blend of precision cooking and flexible design options.
Visiting the ASKO Exhibition
The ASKO History of Innovation exhibition is open to the public, welcoming visitors daily. It offers a comprehensive look at ASKO's journey, showcasing the evolution of its design philosophy and commitment to sustainability. Visitors can explore the exhibition at Via delle Erbe 2a in the heart of the Brera Design District, from 10:00 AM to 5:00 PM throughout the event.
About ASKO
For over seven decades, ASKO has consistently combined the aesthetic principles of traditional Scandinavian design with state-of-the-art technology, enabling the creation of appliances that enhance daily life. ASKO's commitment to quality, design excellence, and environmental responsibility has been the driving force behind an inspiring trajectory filled with world-first innovations and numerous accolades for sustainable practices and smart technologies.
Frequently Asked Questions
What is the significance of ASKO's 75th anniversary?
ASKO's 75th anniversary marks a celebration of its journey and commitment to innovation in high-quality home appliances.
Where is ASKO's exhibition located during Milan Design Week?
The exhibition is situated at Via delle Erbe 2a, in Milan's Brera Design District.
What innovative products is ASKO showcasing?
ASKO showcases products like the NYACRAFT ovens, Nordic Fresh 2.0 refrigeration, and Scandinavian Laundry Care 2.0, featuring advanced technology and sustainable design.
Who did ASKO collaborate with for its anniversary feature?
ASKO collaborated with VOGUE Adria and photographer Branislav Simon?ík to create an exclusive editorial feature highlighting its innovation in laundry solutions.
What awards have ASKO's products received?
ASKO’s innovations have received multiple prestigious iF Design Awards, recognizing their excellence in design and functionality.
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