Arya Barirani Joins Hitachi America as Chief Marketing Officer
Arya Barirani Appointed CMO of Hitachi America
Hitachi America, Ltd. has recently announced a significant addition to its leadership team by appointing Arya Barirani as Chief Marketing Officer (CMO). This critical appointment marks a pivotal moment for the company as it aims to strengthen its brand presence and drive growth throughout the Americas.
Bridging Digital and Brand Strategies
Barirani will continue his role as CMO of Hitachi Digital, creating a synergy between Hitachi’s expanding portfolio of digital solutions and its established footprint in North America. His extensive expertise will serve as an impetus for the company’s commitment to social innovation and the advancement of marketing initiatives.
As CMO, Arya will lead the Branding and Corporate Communication Group in the Americas, Hitachi’s most rapidly growing region. This role encompasses oversight of brand management, messaging, and comprehensive marketing strategies for the expansive Hitachi Digital portfolio. With nearly three decades of experience, Barirani has spearheaded successful marketing campaigns at notable technology companies such as Hewlett Packard and Symantec.
Strategic Positioning in the Americas
Hitachi America has carved out a notable presence across a variety of markets in the Americas, which include North America and Latin America. The company is tactically positioned to take advantage of the region’s vast opportunities, particularly in energy, mobility, industrial automation, and digital transformation. Each of these transformative solutions is delivered through various Hitachi group entities that expertly combine Information Technology (IT) and Operating Technology (OT).
Welcoming Arya to the team, Jun Taniguchi, President and CEO of Hitachi America, expressed confidence, stating, "As we continue to enhance our footprint across the Americas, Arya’s global marketing experience and deep-rooted knowledge in the technology arena will be crucial in elevating our brand and showcasing our commitment to providing leading-edge, sustainable solutions to our clientele."
Driving Innovation and Social Impact
Arya Barirani emphasized the significance of the Americas as a key growth driver for Hitachi. He remarked, "Hitachi's narrative revolves around innovation and making a social impact. I’m looking forward to collaborating with the team to share this vital story with our clients, employees, and partners.”
His new position, alongside organizational changes made earlier this year, symbolizes Hitachi America’s dedication to advancing social innovation through transformative digital solutions, green energy initiatives, mobility advancements, and interconnected products. The company's depth of knowledge in both technology and industrial sectors, coupled with a visionary approach, provides a unique platform for assisting customers as they navigate an evolving market landscape.
Barirani highlighted that by embracing sustainability, innovation, and collaboration, Hitachi America is poised to tackle the most pressing challenges of our time while serving as a reliable partner for those who share this vision.
About Hitachi America, Ltd.
Established in 1959, Hitachi America Ltd. serves as the regional headquarters for Hitachi Group companies throughout the Americas, covering the markets in the U.S., Canada, and Latin America. Headquartered in Santa Clara, California, the company has consistently prioritized its Social Innovation Business by addressing significant societal challenges with innovative solutions. Hitachi America, along with its subsidiaries, operates in multiple sectors, encompassing transportation, energy, healthcare, and digital engineering, among others. With a focus on Digital, Green, and Innovation, Hitachi America strives to pioneer solutions that will define future success.
Frequently Asked Questions
What role has Arya Barirani assumed at Hitachi America?
Arya Barirani has been appointed Chief Marketing Officer (CMO) at Hitachi America.
What are Arya Barirani's previous experiences?
Arya has nearly 30 years of experience in marketing and has held positions at major tech companies like Hewlett Packard and Symantec.
What is Hitachi America's focus in the market?
Hitachi America concentrates on delivering innovative solutions across energy, mobility, industrial automation, and digital transformation.
What sectors does Hitachi America operate in?
Hitachi America operates across diverse sectors including transportation, energy, digital engineering, and healthcare.
What is the mission of Hitachi America?
The mission is to drive social innovation and address pressing societal challenges through technology and sustainable practices.
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