Argosy Private Equity Expands Portfolio with Mr. Splash

Argosy Private Equity Acquires Mr. Splash Car Wash

Argosy Private Equity, a prominent player in the lower middle market arena, recently announced its acquisition of a controlling interest in Mr. Splash Car Wash, a growing express car wash chain in the region. This strategic move marks a significant expansion for Argosy as it diversifies its portfolio and reinforces its commitment to fostering businesses in the service industry.

Overview of Mr. Splash Car Wash

Mr. Splash operates a successful network of six express car washes located in the Greater Madison area, with plans to develop two additional sites slated to open soon. These strategically placed locations along high-traffic corridors like I-90 and I-94 are integral to the company's operational strategy, enabling it to tap into strong customer demographics and increasing membership trends.

Founders and Expansion Plans

Co-founders Jeff Joos and Tony Ruiz established Mr. Splash in 2019 with an ambitious vision to grow the largest express car wash operation in Central Wisconsin. Their combined expertise and localized approach have been central to the brand's expansion, enhancing its reputation and community ties.

Utilizing Local Talent and Connections

The success of Mr. Splash can be attributed to its solid partnerships with local subcontractors and suppliers. These relationships have become crucial, especially amid rising costs in the development sector. By leaning on familiar contractors for new developments, the company manages to keep expenses in check, making the prospect of new locations as appealing as purchasing existing ones.

Strategic Growth and Partnership Opportunities

Excitingly, Mr. Splash is set to announce a strategic high-profile partnership that aims to enhance its regional market position. This development is expected to create unique opportunities for broadening its customer base and expanding further across Wisconsin, emphasizing its commitment to providing an exceptional car wash experience.

Leadership and Vision for Mr. Splash

Jack Nugent, a partner at Argosy Private Equity, expressed confidence in the existing management's ability to lead the company toward sustainable growth. "The team at Mr. Splash has a well-structured plan and deep industry knowledge, which we believe is key to leveraging the company's unique market position and adapting to changing consumer needs," said Nugent.

Values Embedded in the Business

According to CEO Jeff Joos, the foundation of Mr. Splash revolves around community and customer loyalty, which drive their business model. Joos noted, "At Mr. Splash, we consider ourselves more than just a car wash service; we are part of a community driven by trust and pride in our work." This philosophy is likely to strengthen their brand as they collaborate with Argosy Private Equity to enhance their operations.

Implementing Value Acceleration Methodology

To further bolster its business strategy, Argosy Private Equity will implement its Value Acceleration Methodology (VAM™). This blueprint will guide Mr. Splash in refining its brand strategy and optimizing operational efficiency by professionalizing their IT infrastructure and utilizing advanced sales metrics to enhance decision-making.

Commitment to Long-Term Success

Co-owner Tony Ruiz shared insights into the company's future direction, emphasizing readiness to take on challenges with support from Argosy. "With this partnership, we are poised for significant growth and are set to maintain our leading position in the Wisconsin car wash market for many years ahead," said Ruiz.

About Argosy Private Equity

Founded in 1990, Argosy Private Equity operates with a focus on expanding and professionalizing U.S.-based manufacturing and business services, particularly those that are family-owned. Over the past three decades, they have built a robust portfolio through over 135 investments, emphasizing companies with an EBITDA range of $3 million to $10 million and significant growth opportunities. Currently managing around $1.1 billion in assets across six funds, Argosy seeks to drive success through strategic partnerships and hands-on leadership.

Frequently Asked Questions

What is Argosy Private Equity's focus in investments?

Argosy Private Equity primarily invests in lower middle-market companies in manufacturing and business services, often family-run, to professionalize and grow them.

How many locations does Mr. Splash Car Wash currently operate?

Mr. Splash currently operates six car wash locations with plans to open two more, expanding their regional footprint significantly.

What strategic changes are planned for Mr. Splash?

Mr. Splash plans to implement new partnerships and enhancements in their operational strategy to better serve their customer base and boost market presence.

Who are the co-owners of Mr. Splash?

Mr. Splash is co-owned by Jeff Joos and Tony Ruiz, who both play significant roles in the company's management and strategic direction.

What is the Value Acceleration Methodology?

The Value Acceleration Methodology (VAM™) is a framework employed by Argosy to help businesses refine their processes, operational efficiencies, and strategic direction for growth.

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